Sentences with phrase «which ad inventory»

Its viewability optimization feature analyzes participating publishers» sites and dynamically places ads, based on which ad inventory slots drive the most views.

Not exact matches

Last year, NBCU and Vox came to the market with their own ad product called Concert, which allowed brands to purchase digital display advertising inventory across both companies» properties.

The company has signed agreements with ad networks including Rubicon, The Trade Desk, and AppNexus to provide audio inventory in something approaching real - time, which means ad buyers can serve up ads that are targeted to the listening behavior of Spotify users as they are listening.

Every time an ad is displayed to a viewer, the system analyzes the available ad inventory and decides which network will serve the ad with the highest return.

On a panel we shared last spring, Josh Koster talked about the ever - increasing amount of ad inventory becoming available on video websites, and I suspect that many more - traditional media consultants will «get» the idea of advertising on a site like Hulu, which shows TV programs, a lot more naturally than they will Google Ads.

«We also intend to meaningfully increase the percentage of ad inventory on our other brands sold on a direct basis, which currently is below 2 % of total ad inventory sold.

In return, Google sends web traffic to newsrooms — which find themselves spitting into the digital wind trying to sell ad inventory against... Google.

As Facebook runs out of ad inventory in its News Feed, which it's warned could slow the company's revenue growth, it's seeking to put ads on more of its properties.

Chances are that big - name brands that are seen juxtaposed with questionable content or poor quality media brands gave specific instructions about ad placement, yet they're taking a hit on ROI and brand value by appearing next to offensive inventory, which also exposes them to a heightened risk of click or impression fraud.