Publishers will often overprice their
books in an
effort to make their money back, but that makes it a long, hard road for
promotion (
which they'll expect you, the author, to cover).
I know the differences between the companies, and I know their limitations, and I know
which are likely to help — or hinder —
book promotion and
book marketing
efforts.
Bright Futures, the AAP health
promotion initiative, provides resources for pediatricians to detect both ACEs and adverse developmental outcomes.36 Programs like Reach Out and Read, in
which pediatricians distribute
books and model reading, simultaneously promote emergent literacy and parent — child relationships through shared reading.37, 38 However, ACEs can not be addressed in isolation and require collaborative
efforts with partners in the education, home visitation, and other social service sectors in synergistic
efforts to strengthen families.29 In this way, programs like Help Me Grow39 that create streamlined access to early childhood services for at - risk children can play a critical role in building an integrated system that connects families to needed resources to enhance the development of vulnerable children.