Sentences with phrase «which brands authors»

Even though I believe we should be part of a team which brands authors, their books and their campaigns as one overall entity, the industry doesn't seem to agree, which I think is a real missed opportunity.

Not exact matches

He is the author of the award - winning 2012 book Going Social: Excite Customers, Generate Buzz, and Energize Your Brand With the Power of Social Media, which teaches brands large and small how to use social media for business success.

Finnegan is one of the individuals I was fortunate enough to interview for a series on the year ahead, Big Ideas for 2018, in which I asked a number of my favorite award - winning marketing experts, authors, and other thought leaders — as well as some of Firebrand Group's own digital strategy and branding experts — to recommend one «Big Idea» that companies can leverage to get ahead in 2018.

This philosophy has allowed me to become a best - selling author, self made millionaire in my twenties, international speaker, Entrepreneur's Top Ranked Personal Branding expert, and partner and host of the largest business show in America, Business Rockstars; Which is broadcasted on television and tens of millions of screens on airline companies like Delta.

We aligned the book with a strong corporate brand through one of the authors and rolled out a series of book signing receptions around the country entitled: «An Evening of Enlightened Power at Eileen Fisher» which successfully took the book into non-traditional retail venues.

In this episode of the Tony Robbins Podcast, you will hear from Renée Mauborgne — professor at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute, and author of the best - selling book, Blue Ocean Strategy, which has sold over 3.5 million copies across 5 continents and was recently updated and expanded in 2015 — as she discusses how any business can break away from the competition, build a strong brand, and get the world of social media to start talking.

As I had covered Xn carnage for the Door from 1994 till the rag shut down the website in 2008, I «thought» (silly me) that they'd welcome my critique so they could avoid becoming like those branded Christian celebrities / religious rock stars we had both satirized only to become that which they once despised once they hit the author / speaker circuit.

However, if you are brand new to the subject of a nonviolent atonement, a book like this might be just what you are looking for to introduce you to the various views and available authors which are out there in this important topic.

David Burke Burke is a restaurateur, cookbook author, inventor and consultant at ESquared Hospitality, which owns and operates the BLT restaurant brand.

He's the author of «The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else» and founder of i-legions.com, which builds revenue - generating Branded Communities (R) for major brands.

It offers authors / users a wide range of templates which are editable and allows you to create content courses with your own branding.

I find the author's criticisms hypocritical given the fact that he is marketing his own brand of for - profit math instruction training services which might differ form those used in this school.

Now, with your help, I can continue to learn, stay connected with fellow authors, and continue to write content through my branded book blog, which you helped me update.

One daily commitment I have is to check out the post at http://www.thepassivevoice.com, which is branded as «A Lawyer's Thoughts on Authors, Self - Publishing and Traditional Publishing.»

While we authors are responsible for building our own brands, we receive a great deal of support and advice from HI on promo, and have a forum in which we can ask questions and get direct answers from the editors, marketing people etc which is available to everyone.

We are closing My Independent Bookshop in preparation for the launch of our new Penguin - branded consumer website, Penguin.co.uk, in the New Year, which will be our online home for all consumer content relating to our authors and books.

In my previous post, I announced the * new * Outskirts Press, which is scheduled to launch on August 1 with a new website for new authors, and new branding and new packages for everyone.

A strong author brand is a credible signal of quality to book buyers, which means more authority, more influence, and even premium pricing.

There is always something new to learn, which is crucial for brand new writers / authors (like myself) who are just learning about the trade.

A well - defined author brand acts as a guidepost by which you position and gauge all your activities, objectives and goals.

Not least was the assertion, which I think Harlequin believed, that the «Harlequin Horizons» brand would be author - facing only — something that any halfway decent trademark lawyer should have looked at and said, «AHEM.

Hybrid authors get the benefit of a publisher brand, which might come with higher respect, more review opportunities, and wider distribution in print or tricky markets like libraries, etc..

I get constant feedback when I run into people about how «well» and «successful» my book is doing, and in turn, they comment to others about it in this way, which has helped me build a readership and author brand.»

They have plenty of opportunities, some of which we will detail below that help authors show different aspects of their brand as authors.

* Top literary agents can help you find the perfect title / subtitle for your book, turn your book into a series or brand, decide which book you should pitch first, edit your book and / or book proposal, build your author platform, identify your competition and differentiate you, get you more publicity, and help build a business around your book (with multiple streams of income).

The problem with the trademark is that it covers not just the stylistic version of the word as it appears in the author's branding (which uses a font whose creator allegedly had not given approval for her to do this), but also the word itself, in any style or font (which technically should not be allowed, or so I hear).

Your book title, book cover, author name appear in front of people, which helps build author discovery and brand awareness.

Once you have a strong brand and access to a group of people, then you can do what you really know how to do, which is the curation of authors and topics, and editing books and helping authors, knowing that you can be sure to sell to them.

I'd have to convince another house to invest in my author brand, which is closely associated with Tor at this point.

Now, a big part of creating an author brand with a growing audience of readers who «BUY» your books, is establishing a style of writing, a «voice» which readers come to love and expect from your books.

Which is why you'll see book after book all with the same branding of an author.

Today's authors face more writing and publishing options than ever before... which means, in many ways, it's easier to write and publish a brand - building book than ever before.

Also, now that Amazon provides the ability to make and maintain an Author Page, which which is a great help in managing your brand, some odd things happen.

It also includes the Destroy Me novella, which is told from Warner's point of view, and a brand - new author's note.

It's about celebrating and supporting each other in the indie author's journey, which is so brand new, it still changes every day.

As a «career author» with a series of novels in the pipeline, Green has opted for a book cover design that will help him establish a clear and identifiable brand, one which will enable the book to stand distinct from similar titles by other authors.

Inspired by guilty - pleasure reality shows like REAL HOUSEWIVES of New York, New Jersey, Orange County, and Atlanta, author G.T. Herren has herein single - handedly invented the brand new genre of Bitch Noir, which makes delicious use of that old and beloved adage, «If you can't say something nice, sit next to me.»

He does a lot of work with authors and has seen what's working well for branding and improving sales, so we had a good discussion, covering everything from Amazon advertising (which has recently opened up to be available to everyone, not just those exclusive with KDP Select) to email marketing to social media.

Which means unless an author already has a successful brand campaign, an established reader base, or is a guru at self - marketing, discoverability is going to be even more of a problem, especially -LSB-...]

Aside from the morning presentation in which he spoke on the importance of establishing a global brand for an author or a book series, Redmayne spoke quite vehemently in the later... [Read more...]

An author with the branding and readership that Jodi Picoult has can probably come away from a situation like these negotiations with her sales intact, as evidenced by her # 1 NYT spot for her latest print release, but as Gross pointed out in the article, debut and newer authors stand to lose a lot in sales and fan growth, which will only perpetuate the cycle of bookstore and publisher demise.

Not sure what your blog is about but I find that having experts guest (here on practical advice, and on my personal author blog RachelintheOC.com sharing real - life stories which is my branding there), gives me a chance to share my platform with others (again, building relationships), and brings their followings to my blog and vice versa.

My friend Ali Cross has been doing a great series on author branding, which I highly recommend, to help you discover your brand and put it to use in defining your social media presence.

Which means unless an author already has a successful brand campaign, an established reader base, or is a guru at self - marketing, discoverability is going to be even -LSB-...]

And speaking of brand evangelists, check out these numbers, which underscore why Twitter is now an essential venue for every author with a book to sell:

Author Solutions now has contracts with 6 publishers which will allow client / publishers to offer self - publishing services under their own brands.

Traditional publishers make most of their money from celebrities, publishing their gossip or memoir - type books, and the books of brand - name real authors, which account for about two books out of every ten they publish.

Self - published authors Bella Andre and Mark Dawson make their names the biggest feature on the cover, which draws the eye to their name, thus reinforcing their brand.

Through our one - to - one sessions, we build your author brand and find your keywords, which are used to develop a marketing strategy.

As you do, you'll develop brand loyalty, which means your devoted readers pay attention to what you do and say no matter how many other blogs or authors they encounter.