You'll learn how to: • Set up a viable business structure and write a winning business plan that promotes growth and gets you funded • Decide
which lawn care services to offer • Determine who and where your best customers are and how to market to them • Calculate the cost of doing business and managing your finances • Select the right lawn maintenance equipment, vehicles, and supplies • Hire employees as your business grows
John Egan is editor in chief at LawnStarter,
which helps people find, schedule, pay for and manage
lawn care services.