Not exact matches
As we've discussed before in more detail, effective
blogger outreach usually takes plenty of research and plenty of relationship - building,
while the odds of any given pitch message or call yielding a hit are relatively low.
And,
while many reporters and
bloggers have produced excellent analyses of McCain's site layout or Obama's Facebook
outreach, isn't it just as interesting that as of a week ago, seven out of twelve Kansas City mayoral candidates had video clips on their websites?
The best answer seems to be a combination of targeted and untargeted
outreach: online communicators can use a sharpshooting approach when appropriate, connecting personally with chosen
bloggers, Twitterers and journalists,
while still blasting information out via mass email, YouTube, Tweets, Facebook updates and blog posts.
The best answer seems to be a combination of targeted and untargeted
outreach: online communicators can use a rifle - shot approach when appropriate, connecting personally with targeted
bloggers, Twitterers and journalists for instance,
while still blasting information out via mass email, YouTube, Tweets, Facebook updates and blog posts.