Part of the Mother Projects initiative, where the agency tries to solve a problem or highlight an issue it feels passionate about, the effort from the creative team is about helping women who might feel embarrassed or judged
while feeding their babies in public.
Not exact matches
While breastfeeding
in public is becoming more and more normal and accepted, there still might be some people who think that your
baby should not be
fed wherever and whenever he wants to.
Breastfeeding is not an easy task
in itself and it really is a shame that it is not made more easy for a woman to comfortably
feed her
baby while in public.
Another major objection to women breastfeeding
in public is the perception that
feeding a
baby a bottle is just as good as the nutrition a
baby gets
while nursing.
I couldn't give a hoot about showing my hooters
in public while feeding my
baby, but I drew the line at flashing my undies!)
I'm a real proponent of nursing
in public (I think the more people see women nursing their
babies out
in public the more normal it will become and the less stressful it will be for women who need to
feed their
babies while they're outside) but I try to do it as discreetly as possible.
These 15 stories go even further than the
public shaming of moms about their breastfeeding; these particular cases escalated to the point where these moms were either arrested or threatened with arrest for
feeding their
babies while out
in public!
While there's no denying that women are shamed for unapologetically breastfeeding (especially
in public without a cover) mothers are also judged for formula
feeding their
babies, too, sometimes regardless of the reasons why formula
feeding worked for them.
Why should a mother who is doing the biologically normal thing (i.e. nursing her
baby) be forced to hide away,
while a mother who is bottle
feeding be allowed to remain
in public.
Moms who exclusively breastfeed feel targeted when out
in public nursing their
babies,
while moms who formula
feed feel like they're getting the stink - eye for prepping a bottle.
As compared to bottle
feeding where you just pull out the
feeding bottle with some formula and
feed your
baby while seated on a bench
in a mall, the thought of baring your breasts
in public may seem unacceptable to you.
I finished the ad feeling uneasy and only after thinking about it for a bit did I realize what it was... I'm a breastfeeding mother that feels consistent judgment regarding my choice to
feed in public, not necessarily wanting to cover my child
while feeding, pumping at work for my «older child» and she's less than 1 yr old, organizing my life / job / childcare to prioritize our nursing relationship... I feel judgment and yet I'm making an effort to do the best for my
baby.
My cousin sat
in many
public settings
while bottle
feeding her
babies and some women might have thought twice and judged her for this.