While the company's most recent earnings, posted on Tuesday, reported a 14 - percent drop in net income, revenue from both its eReaders and its digital offerings rose 38 percent,
while traditional book sales rose a mere 4 percent in comparison.
Not exact matches
Traditional print
books increased almost 3 %,
while sales of e-
books dipped.
And for those lucky ones that get it right, the rewards can be substantial - e-
book sales in the US grew by almost 50 % last year and more than doubled in the UK,
while traditional print
book sales continued to stagnate or dwindle.
While the publishing climate is certainly changing, I think as long as
sales are tracked through
traditional outlets and publishers continue to put the most emphasis using Bookscan as a primary
sales reference point — versus an author's statement that the
book has sold 3,000 copies in back - of - the - room
sales or as ebooks — big publishers are going to be wary of publishing authors that are showing, say, 100 copies sold.
While a great number of indie authors are still lone writers with a
book for
sale, more and more writers are turning to independent self - publishing in order to shed the constraints imposed by
traditional publishing.
While not a
traditional customer
sale, getting your
book into the hands of many readers means your
book is talked about more, and a recommendation from a friend has the most influence on readership among mystery readers.
It's no surprise to me that some
traditional publishers think this way — they have long cared more about
sales that reader satisfaction and relied for too long (forever) on being the only source of
books while selling the idea that they have some mysterious and unknowable skill — and 90 % of
books fail anyway donchaknow?
While social media has created exciting new avenues for
book marketing with innovative new platforms and online
sales opportunities,
traditional book publicity via media coverage remains essential.
They could also coordinate the whole process as a service for their clientele, establishing a concrete list of tangible services to promote the
book, report and analyze
sales, use their influence in the marketplace to get a better deal for the author in the future with a
traditional house or a better deal through ebook publishers —
while also managing subrights and the author's career.
While some self - publishing companies offer a service whereby the
books are available on wholesale lists just in case a
book buyer becomes aware of it and wants to carry it;
traditional publishers actually have warm
sales bodies proactively hawking your
book to a variety of different bookselling outlets.
Once upon a time, when a big,
traditional house published a
book, the author just sat back and relaxed
while the publisher did all the marketing and
sales promotion.
While free
books all the time works in some cases — indie authors who are looking for visibility rather than cash, for example — in many cases it cannibalizes
traditional sales.
So
while self publishing and e-only publishing numbers are by all accounts going up and up, there are still some places where
traditional book sales are stronger.
Ebooks from
traditional publishers are paid for borrows at the same rate they would get for a
sale,
while the Kindle Select Fund for self - published authors operates without regard for price, so, for example, an author with a $ 0.99 ebook gets the same per borrow as an author with a
book priced at $ 4.99.