The results published in the journal Clinical Therapeutics [i] showed
white milk sales increased by 141 % from 7.4 % of the students to 17.9 %.
After the ban, total daily milk sales declined by almost 10 %,
white milk sales increased by around 160 cartons per day but almost 30 % of that white milk was thrown away, and overall school meal participation dropped by about 7 %.
In Australia, up to 15 suppliers across northern Victoria, NSW and southern Queensland supply 20 million litres for
white milk sales and extra milk for yoghurt.
Not exact matches
Processor innovation is also behind strong domestic
sales growth, with increases in the value and volume of supermarket
sales of cheese, dairy spreads and
milk (with branded fresh
white milk regaining market share from supermarket private labels); while yoghurts and snacks also saw a volume increase.
Interestingly, 90.1 % of chocolate
milk sales were recovered by 1 % fat and skim
white milk options.
Even though
sales data suggest many students willingly substituted chocolate for
white milk,
sales alone provide no indication whether or not students drank the lower calorie 1 % or skim
milk on their trays.
Milk is one of the required components of a school meal, and milks with two different fat contents must be offered; our district pays less for chocolate milk than for white, so the industry here does not benefit from the sale of chocolate milk over plain m
Milk is one of the required components of a school meal, and
milks with two different fat contents must be offered; our district pays less for chocolate
milk than for white, so the industry here does not benefit from the sale of chocolate milk over plain m
milk than for
white, so the industry here does not benefit from the
sale of chocolate
milk over plain m
milk over plain
milkmilk.
The group's biggest source of income is the
sale of 7 - ounce cups of
white and chocolate
milk, Krupke said.
The new Cornell Food and Brand Lab study by Andrew Hanks, David Just, and Brian Wansink, found that eliminating chocolate
milk from the elementary schools decreased total
milk sales by 10 %, indicating that many students substituted
white for chocolate
milk.
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