Moreover, it is his argument that any truly integrated system — a
brain, a computer, the Internet, but also a barometer, a photodiode, a geranium, a sheet of paper — has some calculable Phi value; consciousness is qualitatively the same in all things, but in terms of intensity and capacity it increases along with the
complexity, «synergy,» and ordering of cognitive information in organized
wholes, and along with the richness of the information it integrates in «holographic» or «crystallized» conceptual structures.