However, I don't think that's the greatest priority for buyers up in this price category, for
whom brand appeal, performance and personalization are also important.
Not exact matches
For the «digital natives» whose social norms have been shaped and learned online (and to
whom many
brands aim to
appeal), seeing through these corporate accounts is second nature.
The only time I would say it's okay to get creative with your
branding package is if it's something that's really going to
appeal to the type of company to
whom you're applying.