Not exact matches
Although still far smaller than Uber, Lyft is running a successful charm offensive to
brand itself the kinder, gentler
version of Uber,
whose hyper - competitive tactics have crossed the line several times, as our business ethics blogger Chris MacDonald wrote recently:
But who would expect otherwise on an untimely sequel
whose hopes for success rely on you knowing its
brand but only chance of winning you over is you not having seen the better
version of it.
The problem with the trademark is that it covers not just the stylistic
version of the word as it appears in the author's
branding (which uses a font
whose creator allegedly had not given approval for her to do this), but also the word itself, in any style or font (which technically should not be allowed, or so I hear).
On an issue of first impression, however, the California Court of Appeals in Conte v. Wyeth, Inc. rejected this traditional view and held that a
brand - name manufacturer's duty to warn extends to patients
whose prescriptions are filled with the generic
version of the drug.