«Kevin decided we could not raise our second round as a consumer play, so in just two weeks we shifted,» says Lalonde,
whose branding firm, Match Design, now works with Serious Materials.
Not exact matches
«People are more apt to buy products where they have a clear understanding of what it is and what it stands for and products that connect with them,» says Allen Schiffenbauer, chief research officer for the
Brand Consultancy, a
firm based in Washington, D.C.,
whose clients include Staples, Holiday Inn, and the NFL.
«Given how fast it was growing on a single look, you could see the boom and bust,» says Moore,
whose firm specializes in buying consumer companies with strong
brand loyalty.
As Intel evolved from an engineering driven
firm whose products — largely hidden from view — powered 90 % of the world's computers, to customer - focused products, the company's executives and engineers needed to transform the way they told the
brand story.
Yaser Moustafa, Senior Managing Director at NBK Capital Partners, an alternative investment
firm that advises on providing flexible growth capital to mid-sized companies in the Middle East, North Africa and Turkey, said: «We are delighted to be making our first investment in Jordan with a company that not only has an impressive growth story, but
whose commitment to excellence has earned it the trust of some of the world's most popular
brands.
Brand,
whose venture capital
firm invests in companies led by females, had a high - profile 2017 as an ABJ Profiles in Power winner, ranking among the top female executives in Central Texas, as well as being a featured guest in one of ABJ's monthly Face 2 Face interview events.
Chicago - based startup Tap.Me,
whose technology platform lets
brands advertise within mobile games, has been acquired by MediaMath, a New York advertising technology
firm.
My New Roots: Another «whole - food - lover» as she
brands herself, a
firm believer in never counting calories or worrying about weight, and a fully certified Holistic Nutrionist
whose recipes are just divine, and may I add (having met her recently) that she's such a lovely lady that emanates pure love and light!
For those looking for something more intense, we also carry the Rumble Roller
brand whose rollers provide a special surface that contains specially designed bumps that are
firm but flexible.
«Community - led
brands are completely central to what we do,» says Frederic Court, founder and managing partner at Felix Capital, a venture
firm whose investments include Goop and Farfetch.
One of Jiayuan's recent investments is a partnership with animation
firm Up Studios,
whose brand Piggy in Love (which follows a pig looking for his lost love) will be featured in Jiayuan's new mobile app.
As just noted, law
firms whose lawyers blog (even if they blog under the
firm banner) run the risk that if the lawyer goes, so does the blog and its
branding benefits.
The article describes mobile technology as the «next frontier for business development»
whose benefits can include new clients as well as
firm brand recognition and media attention.
For me, the only thing better than
branding a start - up business, is getting invited to rebrand an existing mature
firm whose current
brand is gasping for air and no longer really... sorry to say... visually relevant.
Olswang operated in a universe of clients
whose main assets are intellectual property, and who are, consequently, very
brand - conscious, so you could say the
firm was operating right at the sharp end of law
firm branding.
Norman, co-owner of the small Kansas City
firm Norman & Graves, once got a call from a woman
whose brand - new puppy had been killed by a neighbor's dog.