Sentences with phrase «whose rebranding efforts»

For a franchise whose rebranding efforts are based on attracting passionately anti-Castro Cuban immigrants, it was literally the worst thing Guillen could have said.

Not exact matches

Viacom announced new rebranding efforts on Thursday morning that will see the struggling company focus its efforts on six flagship brands — which include Paramount, the studio acquired more than two decades ago by media mogul Sumner Redstone, whose family owns the controlling stake in Viacom and CBS.

In this effort they have been joined by the Bipartisan Policy Center, a conservative Washington non-profit, whose report last month rebranded geoengineering «climate remediation» so as to make sulphate aerosol injections into the stratosphere sound healthful.