Sentences with phrase «why company branded»

«It's easy to imagine why company brand managers would stay up all night or wake up in a cold sweat,» said Karl Gerth, an academic and author of a book on Chinese consumer behavior.

Not exact matches

That explains why Restaurant Brands International (RBI), the Oakville, Ont. - based parent company of Tim Hortons and Burger King, will shell out US$ 1.8 billion in cash to acquire Popeyes Louisiana Kitchen, an American fried chicken chain.

«That is why many on - demand companies constantly have to deal with their freelancers walking out, protesting, and damaging their brand.»

To understand why, and why allowing T - Mobile to acquire Sprint would be a big problem for consumers, we need to understand what makes it so hard to for even giant, well - funded companies with recognized brand names to break into the wireless market.

Barbara talk about the importance of a company's branding, what makes a good Entrepreneur, and why «fun» should be incorporated into you business.

Barbara talk about the importance of a company's branding, what makes a good Entrepreneur, and why «fun» -LSB-...]

A company that, say, releases several lines of detergent without making clear distinctions about why customers would want one brand over the other could be throwing money away, he says.

So why would a company that has colonized most of the known world over the last two decades slough off its billion - dollar brand?

More competition in developed markets and a supply shortfall of its Ore - Ida branded potato - based frozen foods are among reasons why the company is cautious about short - term revenue growth, Chief Exectuive Officer Bernardo Hees said on a call with analysts.

I've already talked at length about why I like Everlane so much, and the company's continued commitment to transparency and serving its customers first only furthers my affinity for the brand.

That's why I know that Ottawa's move to allow trade with the country (also known as Myanmar) presents Canadian companies with a real challenge: how to seize the opportunity to invest in what may be Asia's last frontier market without adding to Burma's woes — or damaging your own brand.

Keith Barr, CEO of InterContinental Hotels, talks about why his company will launch two new brands in China and other Asia - Pacific markets as part of its expansion plans.

«If employees are a company's best brand advocates, then why not let them share on behalf of the brand?»

As Jon Sakoda put it, «The reason why so many digital companies are outperforming legacy brands is because they don't just do one thing.

Your company branding deserves a business plan, so why not your personal branding?

Here's why your company should create a brand kit for your social media channels and how to get started.

This sentiment is exactly what's so powerful about Patagonia's brand — the general good feeling — and why the company's SoHo store in New York City is now as prominent as its Boulder location, or why its brand ambassadors aren't only famous climbers and outdoor types but Alice Waters, the chef, as well.

Why it's hot: Pizza Hut's sales have been slipping in the US recently, but its parent company, Yum Brands, is planning a massive $ 130 million investment to upgrade restaurant equipment and technology and boost advertising through 2018.

Digital and social media has given consumers unprecedented access to information that gets them closer to brands and a more informed choice, so why not encourage natural evangelists in your company to use digital to get closer to consumers who want to interact with a real person.

Francois - Henri Pinault, CEO of luxury fashion group Kering, explains why his company has not looked into buying designer shoe brand Jimmy Choo.

Layer in the global nature of the job (imagine branding a product or a company in 180 countries) and one can see why today's chief marketing officer needs to be a creative, tech - savvy internationalist.

McCain Foods embodies that humble, unpretentious image, and it's a big part of why the company is among Canada's most reputable brands.

That's part of why Schultz is leaving the CEO post to focus on the company's new Reserve chain of stores, a higher - end brand based on the Starbucks Reserve Roastery that will sell specialty coffees and upscale food.

Schultz's expectation of an upcoming downturn in retail explains why he tapped Kevin Johnson, a former Microsoft exec and Juniper Networks CEO, to replace him as CEO; Johnson's tech background should allow him to guide the company's strategy in leveraging technology to enhance its brand.

The fully - realized core messaging framework encapsulates the who / what / why of your brand or company.

15 Reasons Why Brand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing — with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80 % of companies are not using advocates in their marketing strategy, and 58 % don't even know who their advocatesBrand Advocacy is the Bedrock of Your Business [Infographic] Although brand advocates are important for brand marketing — with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80 % of companies are not using advocates in their marketing strategy, and 58 % don't even know who their advocatesbrand advocates are important for brand marketing — with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80 % of companies are not using advocates in their marketing strategy, and 58 % don't even know who their advocatesbrand marketing — with referrals, user generated content, and positive online reviews being just a few of the benefits of brand advocacy, this infographic shows over 80 % of companies are not using advocates in their marketing strategy, and 58 % don't even know who their advocatesbrand advocacy, this infographic shows over 80 % of companies are not using advocates in their marketing strategy, and 58 % don't even know who their advocates are.

X: Where Business Meets Design looks more like a sexy app than a business how - do, but it still does a great job explaining why customer experience, more than any other business priority, defines a company's brand and determines its outlook for the future.

The Golden Circle exercise asks participants to build out a mission for their brand by starting with why their company exists on a fundamental level, then answering how their company makes good on that purpose and then ending with what it is they actually do or make.

Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back

That is why it matters that Amazon is the most popular company in the United States, why Apple and Google continue to have two of the most respected brands, and why Facebook is right to be more concerned about the PR effect of its scandals than the regulatory ones.

The key to why the earnings aren't good enough and the stock is falling is this line in the company's shareholder letter: «Revenue came in at the low end of our guidance range because brand marketers did not increase spend as quickly as expected in the first quarter.»

It is why companies spend large amounts on brand awareness advertising.

Why do you need to ensure that your company delivers the same brand experience across every department?

Give your brand champions an easy way to share information about your company's latest opportunities and share why it's great to work there!

With 76 % of consumers surveyed saying they are more likely to trust content shared by their network (people they know) versus content shared by brands, it is easy to see why employee advocacy is gaining traction with enterprise companies.

A New York judge says Jay - Z must explain why he's dodging a subpoena rather than answering questions related to a probe of a consumer brand company.

Publicly owned corporations are more accountable to their shareholders than tenured bureaucracies, which may explain why it took the Ford Motor Company only two years to cancel its Edsel, and not much longer for Coca Cola to restore its «classic» brand, while the Catholic Church has taken more than a generation of unstopped attrition to try to correct the mistakes of overheated liturgists.

That's why the company launched the Unwrap the Original brand positioning and marketing campaign.

Co-founder Jason Gissing explains on the company's brand new «Ocado way» blog why Ocado is backing the MFM campaign.

Australian Organic attend consumer and trade shows not only to promote ourselves and ACO's certification services, but for the opportunity to help promote our clients who are attending and helping consumers understand why these companies / brands wear the ACO Bud logo.

This challenge may explain why Mondelez International apparently is seeking to acquire The Hershey Company, bringing together the Cadbury's, Tobler and Terry's brands with Hershey and Reece's.

Richard Adamson, the head brewer at Young Henrys, said some of the reasons why consumers chose to drink craft beers over the larger brands included because they liked the flavour of the beer, the ethos of the company, and because they «want to support the small guy».

That's why Durant wouldn't dare leave Nike for another company, much less a fledging basketball brand like Under Armour's.

There are a lot of reasons why we love the Ergobaby brand, and these are just some of the qualities we like the most from this company.

The company's car seats may be more expensive compared to other brands but when you consider their quality and safety record, you will understand why many parents prefer them to help protect their children while riding in a car or truck.

That's why, even though this is a smaller company, you can expect to find great products available from this brand name that go above and beyond expectations.

Over 90 % of mothers who start bottlefeeding in the hospital continue with the brand they received there, which is why formula companies do everything they can to get their brand into as many hospitals as they can.

Graco is one of the more reputable brands for children, and their FastAction Fold running stroller is another fine example of what why this company is so popular with parents.

«It's a great way for job seekers to brand themselves and allow hiring managers to get to know who they are and why they may be a good addition to their company,» she says.

Perhaps that's why the agency announced last week that it has hired Ogilvy Brand Relations of Brussels, a company that has done ads for the likes of American Express and IBM.