And that's
why law firm brand is so critical.
Not exact matches
But there's a more important reason
why law firms can't really create a
brand: clients are already doing that for them.
Now that you know
why the talking head strategy isn't as effective anymore, you can take strategic steps toward a new kind of
law firm branding.
While there are a whole host of reasons
why I dislike the practice of discounting fees — not least of which is that you lose
brand quality (both at the individual lawyer and
firm level) doing this, probably the best explanation of
why this is both crazy and counter-intuitive for
law firms to practice is explained by Stuart Dodds's «1 -3-4 Rule ``, namely that:
So if we can at least acknowledge that
brands matter — even to
law firms —
why is the idea of
branding held in such low regard?
Why is it that high - end
law firms can't like the automobile industry and retailers develop
brands or storefront versions of themselves to cater to mid-income and low - income clients.
You ask, «
Why is it that high - end
law firms can't like the automobile industry and retailers develop
brands or storefront versions of themselves to cater to mid-income and low - income clients.»
Bird & Bird Campus
Brand Ambassador Chiamaka Uzoukwu tells us
why engaging with
law firms whilst at university is both important and beneficial.
«Successful Marketing and Business Development: Can't Do One Without the Other -
Why Brand Matters,» The Defense Library Series:
Law Firm Practice Management, by Norm Rubenstein