Not being able to crack Apple's market share or its profitability is
why traditional hardware partners — almost all of whom are based in Asia — are being shunted to the side, and why the major tech players are shifting toward vertically integrated models.
While it will offer open enrollment and online lecture in the vein of
traditional MOOCs, what sets it apart (and
why it has come to Kickstarter) is its desire to allow students to perform DIY neuroscience experiments on invertebrates with open source
hardware.