«In the UK these barriers include the difficulty some women encounter when breastfeeding in public,
widespread misleading marketing that formula is equivalent to breastfeeding, a lack of high quality services to prevent and treat any problems if they arise, a lack of community support, a lack of education about breastfeeding for young children, and lack of support for women to breastfeed in the workplace.
Yet the
widespread use of unsubstantiated
marketing messages not only confuses and
misleads formula - feeding parents seeking truthful and evidence - based information as to how to safely feed their children, it undermines our current national efforts to support breastfeeding as the human norm.