the «Cut to the taste» campaign focuses on taste, and it also aims to raise a smile among the UK's
wine drinking audience, according to the producer
The works include reenactments of Vito Acconci's Seedbed (1972), in which the artist occupied the space under a false floor, masturbating and speaking through a microphone to visitors above; Valie Export's Action Pants: Genital Panic (1969) in which Export walked through a movie theater in crotchless pants, challenging the
audience to turn from the images of women on the screen to a real female body; and Abramovic's own Lips of Thomas (1975), in which she ate a kilogram of honey and
drank a liter of red
wine before breaking her glass with her hand, incising a star in her stomach with a razor blade, whipping herself until she «no longer felt pain,» then lying down on an ice cross while a space heater suspended above her caused her to bleed even more profusely.