with Paul's guidelines in 1 Corinthians 1 - 2, a community made by people which Paul describes as «Not many of you were wise by human standards; not many were influential; not many were of noble birth.
Economist Richard Thaler and legal scholar Cass Sunstein (now a senior policy - maker in the Obama administration) present the latest, and subtlest, version of this temptation in their influential work on «nudging» people into making wiser choices.