Though it had little impact on the bank's bottom line, a phony accounts scandal dominated 2016 for Wells Fargo, which continues to deal
with the costs and fallout stemming from its
aggressive sales tactics.
Since then, they have fostered rapid growth of this new market environment
with a variety of
tactics such as
aggressive sales, monetized in - game accessory markets (Team Fortress 2 hats) and achievements (trading cards), and crowdsourced the entire game licensing process, busting the doors wide open for indie developers,
with further plans to crowdsource the entire store organization later; furthermore, they are opening a new market for Steam Machines, gaming - centric (but still quite capable) devices that run Valve \'s own Operating System and use Valve \'s own gaming controller.