In episode 23 of The Writing Coach, I speak
with author and book marketing expert Fauzia Burke.
I'm passionate about what I do when working
with authors and their books and about the books that I write.
We had the same issue
with authors and books.
In episode 3 of The Writing Coach, I speak
with author and book marketing expert Tim Grahl.
Join Judith live on several shows on AuthorsRadio.fm: Authors on Fire (one - on - one interviews
with authors and their books with Judith asking the questions on Tuesdays at 1 EST), Author YOU (the journey begins, restarts or ignites to set the author on the road to success on Fridays at 1 EST) and AuthorU — Your Guide to Book Publishing (book publishing today — over all strategies to your marketing and publishing success on Wednesdays at 1 EST).
Join Judith live on several shows on AuthorsRadio.fm: Authors on Fire (one - on - one interviews
with authors and their books with Judith asking the questions on Tuesdays at 1 EST), Author YOU (the journey begins, retstarts or ignites to set the author on the road to success on Fridays at 1 EST) and AuthorU — Your Guide to Book Publishing (book publishing today — over all strategies to your marketing and publishing success on Wednesdays at 1 EST).
While it has always been intended as a reader - facing resource, helping readers connect
with authors and books they'll love, so far the only tools the service has offered have been aimed at authors, rather than readers.
Take time to become familiar
with each author and their books.
For me... your success has got to start
with your Author and Book GamePlan.
ArmchairBEA is a way to network from home
with authors and book bloggers, almost like being at the show!
I interact
with authors and book bloggers on Twitter and started to notice something.
Not exact matches
Amazon's dominant position in both
book publishing
and book selling means that it would be incredibly dangerous for the company to start picking
and choosing, on moral grounds, which
authors it chooses to work
with.
David Meerman Scott,
author of The New Rules of Marketing
and PR,
with now three editions of updated rules of marketing speaks about his newest version of his best - selling
book.
He is the
author of the award - winning 2012
book Going Social: Excite Customers, Generate Buzz,
and Energize Your Brand
With the Power of Social Media, which teaches brands large
and small how to use social media for business success.
In fact, Gates
and his wife enjoyed both
books so much they even invited the
author to come discuss his work
with them, posting the conversation to their blog.
Jeff Boss is cofounder of Chaos Advantage,
author of two
books, founding team member of the SEAL Future Fund, cofounder of The Adaptability Metric,
and former 13 - year Navy SEAL where his top awards included four Bronze Stars
with valor
and two Purple Hearts.
Sherman Alexie is a beloved
and highly acclaimed
author — arrogant, bold
and funny,
with 26 award - winning
books and films under his belt.
Written by Peter Schweizer, a regular Fox News guest
and author of controversial bestseller Clinton Cash, the
book will reportedly «expose vast corruption by top Washington figures who leverage their political power to enrich their family members
and friends, often by helping grease deals
with foreign entities,» according to Axios.
Fortune spoke
with Jeetendr Sehdev, a celebrity branding authority
and author of the new
book The Kim Kardashian Principle: Why Shameless Sells (
and How to Do It Right), about what the Kardashian clan can teach business about reaching millennial consumers (without having them laugh your ad off the air).
Professor
and author Dr. Barbara Oakley helps readers learn to retrain
and reinvent themselves during a time of rapid technological change
with her
book, Mindshift: Break Through Obstacles to Learning
and Discover Your Hidden Potential.
As an
author, I know that
with every
book I write I learn more about myself, both my strengths
and my weaknesses.
Author and London Business School professor Lynda Gratton, along
with her coauthor, Andrew Scott, had a simple premise in mind for their 2016
book, The 100 - Year Life: What is going to happen to us all, when everyone starts living to 100?
In another fascinating interview
with Scientific American, Prinstein — who has now moved on to the University of North Carolina at Chapel Hill
and authored a
book titled Popular — argues that many of us radically misunderstand the concept.
It's hard to believe that an
author who has made a career of the «leadership» racket —
with book titles such as Bad Leadership: What It Is, How It Happens, Why It Matters;
and Reinventing Leadership: Making the Connection Between Politics
and Business — would now be calling for its end.
However, David Burkus, associate professor of management at Oral Roberts University
and author of the forthcoming
book Under New Management, questions whether that obsession
with secrecy might do a company culture more harm than good.
InSight Crime spoke
with Guadalupe Correa - Cabrera, the
author of the 2017
book «Los Zetas Inc.,» to discuss the genealogy of the Zetas, how they rose
and fell from power,
and where the group stands today in the context of Mexican organized crime.
Most experts agree that an apology letter should open
with a salutation
and a warm greeting, which helps you soften up the recipient, says Julie Miller, founder
and president of Business Writing That Counts
and author of a
book by the same name.
The above are based upon conversations
with sales expert Randall Murphy, (president of Acclivus R3 Solutions),
and negotiating expert James C. Freund,
author of the
book Smart Negotiating.
Poets & Quants spoke
with the
author, who has since published 20
books and hundreds of magazine articles
and essays, by telephone from his home in Ojai, California.
All those years ago, when everything was still possible,
book publishers might have sold
authors instead of
books,
and magazines
and newspapers might have done the same
with journalists
and commentators.
If you're a parent on board
with this message, Wharton professor
and author of the new
book Originals Adam Grant has a message for you — it's time to rein in your Tiger Mom or helicopter dad tendencies.
Recently, a video featuring
author of the hit
book, Start
With Why, Simon Sinek, shared a video (that has since gone viral) touching on Millennials in the workplace —
and why they are the way they are.
As the CEO of the
Author Incubator, Lauria
and her team provide aspiring
authors with guidance on how to write
and publish their own
books — whether that's through self - publishing or through her company.
So they pulled out all the stops by experimenting
with an in - store cafe, free Wi - Fi, monthly
book swaps, a children's play area, entertainment, more than 200 in - store
author readings a year
and community forums on topics of interest to customers.
«The retailers need to know how much of the beacons they want to use
and figure out whether they should crawl, walk or run (
with the technology),» said Schafer, who is a director at the National Retail Federation in the U.S.
and author of Branded, a
book about retailers
and social media.
To find out, Cramer spoke
with technician Carley Garner, co-founder of DeCarley Trading,
author of «A Trader's First
Book on Commodities»
and colleague of Cramer's at RealMoney.com.
«It's all in one guy's hands, that's what makes it so interesting,» said David Kirkpatrick,
author of «The Facebook Effect,» a
book chronicling Zuckerberg's story that was written
with the cooperation of the man
and his company.
In his
book, Leading Apple
with Steve Jobs,
author and former Apple senior vice president Jay Elliot details Jobs's approach to motivating people, pursuing excellence
and forming innovative teams.
Not only have cars become more complex
and expensive, but many dealers still can't get it right when it comes to treating their customers fairly
and with respect,» said Jack Gillis, CFA's director of public affairs
and author of «The Car
Book 2013.»
In one study, «the number of
books «liked» on Facebook profiles was negatively correlated
with [psychopathy]-- a finding the
authors suggested might indicate that an interest in
books contradicts psychopathic tendencies such as thrill seeking, impulsivity,
and affect deficiencies,» reports Psychology Today.
With the
books organized alphabetically according to the
author's name, when you click on an
author's name, the writer's biography, articles
and related links will pop up.
Milyutin said he would read blogs
and books on education —
and if he liked what he'd read, he'd get in touch
with the
author to learn more.
Here are 10 social media strategies successful
authors use to engage
with readers —
and sell more
books:
(Szalavitz has also written extensively about her own experiences
with addiction
and recently
authored a
book on the topic, called «Unbroken Brain».)
The
author of Small Giants
and co-
author of The Knack (
with Inc. columnist Norm Brodsky), as well as two
books with open -
book - management guru Jack Stack, Burlingham joined the magazine's staff in 1983
and has developed an unmatched ability to get inside some of the nation's most fascinating organizations.
Bob Gilbreath is Chief Marketing Strategist of Bridge Worldwide, a WPP digital
and relationship marketing agency,
and author of the new
book, The Next Evolution of Marketing: Connect
with your Customers by Marketing
with Meaning.
Author: A Life Well Played: My Stories, 2106; Arnold Palmer: Memories, Stories,
and Memorabilia from a Life on
and Off the Course, 2004; Playing by the Rules: All the Rules of the Game, Complete
with Memorable Rulings From Golf's Rich History, 2002; A Golfer's Life (
with James Dodson), 1999; 495 Golf Lessons, 1973; Play Great Golf, 1987; Arnold Palmer's Complete
Book Of Putting (
with Peter Dobereiner), 1986; Arnold Palmer's Best 54 Golf Holes (
with Bob Drum), 1977; Go For Broke: My Philosophy of Winning Golf (
with William Barry Furlong), 1973; Situation Golf (
with Jesus Gutierrez), 1970; My Game
and Yours, 1963
«Oil industry companies would do well to be cautious
and stop assuming that good relations
with PDVSA can last forever due to a common interest in pumping oil,» Raul Gallegos, associate director
with the consultancy Control Risks,
and author of Crude Nation, a
book about how oil ruined the Venezuelan economy, said in an interview
with Reuters.
Or as Paul Shapiro, vice president of policy at the Humane Society of the United States
and author of the forthcoming
book Clean Meat, sums up: «It's possible that folks in this field might end up doing more good for animals than what I've done
with my life.»
«
Author Julie Morgenstern wrote an entire
book on the subject, called Never Check Email in the Morning,» The Huffington Post reminds readers in an article that rounds up several voices all agreeing
with Morgenstern
and Bradberry.