Blogging lawyers also have to be mindful not to aliente present and prospective clients
with their blog content.
Custom Legal Marketing can power your social profiles
with blog content, news releases, infographics, links of interest and law firm events.
Probably the number one request we get here at LM2 is to help attorneys
with blog content because they hate it.
Strategies to consider include: social sharing buttons in email campaigns to facilitate and encourage distribution of email content to broader audiences (a service we recently rolled out to our clients), and distributing emails highlighting top blog posts as a method for building awareness of, and traffic to firm blogs (a strategy we successfully implemented for the national labor & employment law firm of Carlton DiSante & Freudenberger LLP - see sample email newsletter issue
with blog content generated automatically using the blog's RSS feed.
Scratch - building video — you need not start
with blog content; you can type in your text from scratch to create a video
All ads should be consistent
with blog content and reader interest.
Coming up
with blog content ideas can stump anyone and drain your enthusiasm about maintaining a blog.
You're strengthening your social reach
with blog content and driving new website visitors to your blog via your social channels.
Not exact matches
Despite not doing traditional business development in the form of cold calling, Mark, in fact, monetizes his business through what he refers to as «authority,» or being viewed as an industry expert through his own
blog and social media
content which he says creates an emotional connection
with potential clients.
Clinton's team even took an edgy step into the
content - marketing game,
with Buzzfeed - type
blog content that could be considered hit - or - miss.
The stats I'm seeing paint an interesting picture of how marketers are focusing on top - level funnel
content,
with a great deal of emphasis on social and
blogs.
Wouldn't it be great if there was a way that you could be updated
with all the latest
blog posts and
content relevant to your topic without having to traipse all over the net looking for it?
But to stay in compliance
with the goal that follows (tell them what's next), I can point you to my
blog where I ask, is your
content marketing selling before it's helping?
For SEO, optimizing your website,
blog and press / media pages
with new information in the right structure can help get your
content noticed over competitors to drive more traffic from highly qualified leads.
With its new features, Medium's main target appears to be blog - hosting or content - management providers like WordPress, whose open - source software powers more than 20 % of the web, including sites like Fortune and TechCrunch (Fortune is partnering with Medium for a trial project, as is Money magazine, both of which are owned by Time In
With its new features, Medium's main target appears to be
blog - hosting or
content - management providers like WordPress, whose open - source software powers more than 20 % of the web, including sites like Fortune and TechCrunch (Fortune is partnering
with Medium for a trial project, as is Money magazine, both of which are owned by Time In
with Medium for a trial project, as is Money magazine, both of which are owned by Time Inc.).
If you publish amazing, quality
content and work to build your online audience of quality followers, they'll share it
with their own audiences on Twitter, Facebook, LinkedIn, their own
blogs and more.
Then he took to Periscope to discuss the findings
with his followers, sharing the same
content with a new audience in a new format, fielding questions and comments and extending the life and reach of his
blog post.
Agreeing to create
content and manage a
blog for a client comes
with responsibility.
With good
content and the help of talented writers and artists, there is nothing stopping your
blog from growing into a publishing empire.
Creating and distributing high - quality
content via your
blog (see # 13), social media and email list is the key to achieving and sustaining high rankings, building trust
with your prospects and ultimately, for increasing sales.
Once I've been successful
with one piece of
content, I go to every
content publisher I can find and tell them that I can write a guest post on their
blog on a topic that I've previously written about, that more than 50,000 people have read and loved.
Outbrain can get more eyes on any type of
content you create (
blogs, videos, infographics, etc.) by displaying it as promoted
content with other related options.
As a
content creator and blogger, sure Instagram becomes a part of our sponsored
content with brands, whether it's an amplification of a
blog post or whether it is partnering together on Instagram
content with another brand.
Content with an interactive component, whether a video, infographic, quiz, or product hunt, engages consumers more effectively and provides more entertainment than just reading a
blog post or whitepaper.
Travis noted that there's a lot of different ways to connect through
content, not just
with blogs and infographics.
Hire a freelancer to ghost - write your
blog content — just make sure he or she is familiar
with your niche and your SEO goals.»
With a strong domain name and consistently new
content from
blogs, the company should rank high in search engine results.
Dixson suggests that the most basic thing is to have a website that serves as a mashup of a consulting site, a portfolio
with proof - of - performance
content, and
blogs from company leaders packed
with relevant key words.
Create online
content, such as
blogs and case studies, that allow them to visualize how you think and what it would be like to work
with you.
But, an even better approach is to find related keyword ideas
with low competition to target through your
blog content.
In addition to utilizing social networking sites such as Facebook and Twitter, 30 Lines» Whaling recommends that small businesses introduce their own
blogs as a means to pass along
content that underscores the company's knowledge and expertise,
with an emphasis on local information that directly affects customers.
Garrett Moon of CoSchedule shows you how to optimize your
content to drive growth
with tactics like gamifying your
blog and testing share button positions.
Listing each
blog post as a genre
with a reason for posting it will help you vary the
content you're posting and help you craft posts
with different calls to action.
Plus, Shopify's
blog is always filled
with helpful
content.
Promote your
blog's
content — and in doing so, your brand — by engaging
with readers through the comments section or on social media, such as Twitter and Facebook.
If you're strapped for time, it helps to go
with the best of the best in terms of trusted
blogs so that you can maximize chances in your search for good
content.
With so much of the focus on how to create compelling
blog content, other effective methods for getting out your messages are often overshadowed.
Sure, you can lay some foundations like following them on social media, commenting on their
blog and interacting
with their communities, but sooner or later you'll need to get your
content where it matters — in front of their eyeballs.
A widely - spread
blog post last year highlighted how children's video creators are gaming YouTube
with disturbing videos, ratcheting up millions of views on upsetting (and copyright - violating)
content.
With the increase of
blogs popping up and search engines putting more emphasis on
content, entrepreneurs need to focus on staying above the crowd.
In a developer
blog post, the company said that
with the plug - in, posts will «display just like they do on Facebook,
with the ability to show pictures, videos, hashtags and other
content.
With the torrential onslaught of new
content — 2 million
blog posts every day!
Guest posts — Don't confuse old style, spammy guest posting
with getting your
content featured in high quality, curated
blogs with an engaged audience.
To set it up, just add the RSS feeds of your favorite
blogs and writers and Feedly will create a daily «magazine»
with all its
content, organized by topic.
While
content on the government's Small Business Administration site can overlap
with HealthCare.gov, its
blog is worth a read.
«The company effectively uses social media and digital
content such as its Well - Travelled travel / photo
blog to create engagement and forge a connection
with customers.»
Plans to document the project via social media, weekly podcasts and daily
blogs, for instance —
with ads to be sold against this
content — proved impossible to keep up
with fairly early on.
If you're handling it yourself, budget for the time it will take to do things like keeping your website active
with fresh
blog posts once or twice a week, posting
content on social media and developing pitches to get print, radio or TV interested.
Many times, when companies first start experimenting
with content marketing tactics, they eagerly jump into many of the well - documented strategies such as creating a company
blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their marketing tactics and lead to an eventual failure.
What you must offer is a quid pro quo; this could take the form of guest blogging on the site (high authority
content that attracts more readers to the
blog), a product offer the influencer can't refuse, a mention on your own website, the opportunity to connect
with your own followers or something else.