Sentences with phrase «with brand firms»

But a sizable portion of the legal market is content with brand firms billing by the hour.

These numbers have come under scrutiny recently, and while they seem plausible, Alibaba's creation of the new website, which is a partnership with branding firm VSA Partners, could be interpreted as a response.

Not exact matches

Learn more about establishing credibility in your market in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

As power is consolidating in the VC industry, with fewer firms getting a greater share of LP funding, VC firms are beginning to realize the power that branding and marketing can have on dealflow and their ability to raise capital.

Learn what's involved in this short hangout with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

There has been a significant re-ranking of insolvency firms in WA, with some relatively new brands winning market share from the big players.

Starboard Value, the activist firm waging a proxy fight against consumer giant Newell Brands, on Monday put forward the names of the 10 executives with whom it wants to replace the Newell board.

«People are more apt to buy products where they have a clear understanding of what it is and what it stands for and products that connect with them,» says Allen Schiffenbauer, chief research officer for the Brand Consultancy, a firm based in Washington, D.C., whose clients include Staples, Holiday Inn, and the NFL.

And it's earned plenty of positive word - of - mouth support by doing its best to smooth the nerve - fraying experience of air travel — the long wait times, the heightened emotions — with friendly service, says Hanna, a partner at Toronto branding firm Trajectory.

«Kevin decided we could not raise our second round as a consumer play, so in just two weeks we shifted,» says Lalonde, whose branding firm, Match Design, now works with Serious Materials.

Say a consulting firm (such as mine) offers services to help businesses with their social media strategy, digital PR and personal branding but receives random requests for SEO advice or help in setting up and managing a Facebook page.

«For advertisers, Snapchat offers a brand marketing experience that is uniquely mobile with incredible scale and despite what Instagram has done recently, it's quite different,» said Johnny Won, founder of Hyperstop, a tech consulting firm.

Brooks Bell — who has an eponymous e-commerce optimization firm in Raleigh, N.C., that has worked with American Eagle Outfitters and Brooks Brothers to scale their online operations — says that by the time online brands open their first store, they've already figured out the hardest parts of the operation: warehousing, inventory management and logistics.

In a recent study by PR and marketing firm Cone Communications, 46 percent of respondents said they'd like to be able to solve problems and receive product or service information via new media, but only 14 percent said they're «very satisfied» with their experiences with companies or brands online.

«Given how fast it was growing on a single look, you could see the boom and bust,» says Moore, whose firm specializes in buying consumer companies with strong brand loyalty.

But, he adds, the learning isn't about the specific tactic — a media relations blitz packed with juicy statistics about infidelity — but rather the broader importance of building brand awareness through whichever channels make the most sense for a given firm in a given industry.

But that commitment to quality allowed his company, Wolf Steel — and later the Napoleon brand, introduced by the firm in 1981 — to evolve into Barrie's largest manufacturer, with an impressive array of products distributed to customers in 34 countries.

Tiger Brands said it has received notice of two class action suits against the firm, with the total amount claimed against the company estimated at 425 million rand.

The global communications firm's identified a significant «authenticity gap» between consumers and brands, with nearly 3 in 4 of the 12,000 surveyed consumers feeling that companies have a credibility problem.

With about 50 to 60 round - trip visits to client firms each day, company principal Steve Shriber, 38, and his partner and brother, Ken Shriber, 36, realized they were missing an important branding opportunity.

The most effective way to do that, he adds, is by working with other firms based on the ground; Kinova leverages a network of distributors around the world to better convey its brand message, conducts business according to local customs and — crucially — does it all in local languages.

By now, most organizations have a firm grasp on how to use video to market their brand, promote their products and connect with customers.

One thing every local business should be doing, says James Citron, CEO of mobile video marketing firm Mogreet, is attach keywords to their mobile campaigns that will resonate with customers in order to create brand awareness.

Indeed, in the years following the end of the tech boom, SEP (No. 93 on the PROFIT 500, with $ 11.4 million in revenue) had ridden a wave of expansion as a growing number of firms moved to search advertising and other forms of digital brand promotion.

«This»em brace failure» mantra might sound cute to some, but I would not want it associated with my business and my brand,» says John Boyd Jr., principal of The Boyd Company, a Princeton, New Jersey consulting firm.

«We know Amazon is jumping in with two feet now,» says Cooper Smith, director of Amazon research at digital branding intelligence firm L2.

Most important, a survey last year by WDS, a Xerox - owned firm, showed that three - quarters of iPhone users stick with the brand when upgrading their devices, compared to 58 per cent for Samsung.

The fledgling firm expanded with a series of quirky products and began to generate sales in Europe and the U.S. on the strength of a quirky but kid - friendly product line, which included brands such as Moon Sand and Marshmallow, as well as the fast - selling Air Hogs.

FORTUNE — Talk about a tough gig: The average tenure of a chief marketing officer — the corporate executive charged with branding, communications, and other activities — is less than four years, in large part because of the increasing complexity of the job, says executive search firm Spencer Stuart.

And DB5 gains the potential brand appeal from an outsourced, automated system that helps it appear more like a corporate titan than a small business — key for a firm with big clients such as GE, AT&T and Girl Scouts of the USA.

Chief creative officer Wende Zomnir, who started Urban Decay with Cisco Systems co-founder Sandy Lerner, says the private equity firm «understands brands and luxury retail.»

Landor, a global brand consulting firm, gathered five of the worst lost - in - translation western brand mistakes that were picked up by Gogoboi, and shared them with Business Insider.

In 2010, Brown - Forman, the 142 - year - old Kentucky - based firm behind Jack Daniel's, Finlandia Vodka, Southern Comfort along with 22 other wine and spirit brands, was one of those companies.

They are much more likely to engage with brands and companies that share those same values, particularly firms that engage in philanthropic activities and provide opportunities for others to also take action.

The hotel brand teamed with Academy Award - winning VFX shop Framestore and experiential marketing firm Relevent to create «The Teleporter,» a phone - booth like contraption that uses Oculus Rift and some sensory wizardry to virtually send you to Wai'anapanapa Black Sand Beach in Maui and the top of Tower 42 in London.

Earth Treks partnered with Tengram Capital Partners, a private equity firm specializing in consumer brands, with a goal of creating «a brand with a truly national footprint,» the company said in a news release.

For the hedge funds not fortunate enough to launch with such fanfare, the key question is, what are the firms that have developed the strongest brands doing differently?

To filter through the overload of information, investors are turning more and more to a firm's brand when choosing which funds to meet and ultimately invest with.

This expectation seems overly conservative for a firm with pricing power of dominant consumer brands.

The government consulted with the same public relations firms that worked with major corporate brands on social - media strategy.

«I started a global branding and marketing firm 16 years ago, and I learned that the people you start with are not always the ones who grow with you.»

Four years after striking out from big - brand venture capital firms to set up their own shop, Theresia Gouw and Jennifer Fonstad are back for more with a second fund and several high - profile new supporters.

The majority of Gen Yers use social media to connect with brands, though most firms still allocate a disproportionate percentage of marketing budgets to nondigital channels.M5 Gen Yers also connect to a brand through affiliation with a cause.

Of all the firms I read about and researched, almost none were quite as storied and embedded in the firmament as was Smith Barney, a brand that has just been buried today with the below press release from Morgan Stanley, its pallbearer:

We've worked with Fortune 50 brands, celebrities, «Big Five» publishing firms, punk bands and taco stands.

Matt Therian of Renaissance Capital, an IPO research firm based in Greenwich, Conn., noted that Zipcar has a relatively «capital intensive» business model, but its strong brand image and its head start in the car - sharing market — where it competes in some markets with for - profit rivals and such nonprofit entrants as Chicago's iGo and the San Francisco area's City Car Share, in addition, of course, to traditional rental incumbents like Hertz HTZ, -9.08 % and Avis Budget Group CAR, -11.56 % — give it an inside track with investors.

This case can be used to teach how branding can be used as a tool for spearheading culture change — not to exercise influence without authority — and how businesspeople can effectively work with a design firm.

Mimi Chakravorti, executive director of strategy at the brand - consulting firm Landor, part of WPP PLC, said in a Feb. 27 phone interview that firms are making fast decisions about their affiliations with politically controversial groups like the NRA because consumers are reacting quickly to how brands respond to political controversies.

then here comes more debt than is even remotely serviceable, which they are able to get away with because of the bankers covering the «brand name» firms.

The study, «Millennials and the Future of Work,» was released in partnership with Gen - Y consulting firm Millennial Branding.