Sentences with phrase «with brand perception»

Consumers responded with their brand perceptions, gauging their emotional connection to the brand, plus brand awareness, influence and familiarity.

Not exact matches

«The collaboration with Kanye West has significantly elevated the perception of our brand,» Adidas Chief Executive Herbert Hainer told analysts in March 2016.

It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.

This perception has kept some premium brands away, both because they don't want to be affiliated with discounting and because they don't want their products sold below their own minimum price.

Specifically targeted array of editorial sections (Property, Trade, Investor, For the Record, Book of Lists...) which enable you to advertise alongside editorial content related to your industry with your message focused at solving problems, providing advice and raising brand perception.

Actual results, including with respect to our targets and prospects, could differ materially due to a number of factors, including the risk that we may not obtain sufficient orders to achieve our targeted revenues; price competition in key markets; the risk that we or our channel partners are not able to develop and expand customer bases and accurately anticipate demand from end customers, which can result in increased inventory and reduced orders as we experience wide fluctuations in supply and demand; the risk that our commercial Lighting Products results will continue to suffer if new issues arise regarding issues related to product quality for this business; the risk that we may experience production difficulties that preclude us from shipping sufficient quantities to meet customer orders or that result in higher production costs and lower margins; our ability to lower costs; the risk that our results will suffer if we are unable to balance fluctuations in customer demand and capacity, including bringing on additional capacity on a timely basis to meet customer demand; the risk that longer manufacturing lead times may cause customers to fulfill their orders with a competitor's products instead; the risk that the economic and political uncertainty caused by the proposed tariffs by the United States on Chinese goods, and any corresponding Chinese tariffs in response, may negatively impact demand for our products; product mix; risks associated with the ramp - up of production of our new products, and our entry into new business channels different from those in which we have historically operated; the risk that customers do not maintain their favorable perception of our brand and products, resulting in lower demand for our products; the risk that our products fail to perform or fail to meet customer requirements or expectations, resulting in significant additional costs, including costs associated with warranty returns or the potential recall of our products; ongoing uncertainty in global economic conditions, infrastructure development or customer demand that could negatively affect product demand, collectability of receivables and other related matters as consumers and businesses may defer purchases or payments, or default on payments; risks resulting from the concentration of our business among few customers, including the risk that customers may reduce or cancel orders or fail to honor purchase commitments; the risk that we are not able to enter into acceptable contractual arrangements with the significant customers of the acquired Infineon RF Power business or otherwise not fully realize anticipated benefits of the transaction; the risk that retail customers may alter promotional pricing, increase promotion of a competitor's products over our products or reduce their inventory levels, all of which could negatively affect product demand; the risk that our investments may experience periods of significant stock price volatility causing us to recognize fair value losses on our investment; the risk posed by managing an increasingly complex supply chain that has the ability to supply a sufficient quantity of raw materials, subsystems and finished products with the required specifications and quality; the risk we may be required to record a significant charge to earnings if our goodwill or amortizable assets become impaired; risks relating to confidential information theft or misuse, including through cyber-attacks or cyber intrusion; our ability to complete development and commercialization of products under development, such as our pipeline of Wolfspeed products, improved LED chips, LED components, and LED lighting products risks related to our multi-year warranty periods for LED lighting products; risks associated with acquisitions, divestitures, joint ventures or investments generally; the rapid development of new technology and competing products that may impair demand or render our products obsolete; the potential lack of customer acceptance for our products; risks associated with ongoing litigation; and other factors discussed in our filings with the Securities and Exchange Commission (SEC), including our report on Form 10 - K for the fiscal year ended June 25, 2017, and subsequent reports filed with the SEC.

The lesson for brands is: play up your high - performance bona - fides — if you already have a strong positive perception with consumers.

«Retail brands often take a hit with negative consumer perceptions when they decorate for Christmas too soon,» marketer Linda Duke warned in an NBC News interview.

The results seemed to align mostly along political party lines, but with a twist: while consumers who affiliated as Democrats felt more positive about the brands, Republicans didn't change their perception, and independents actually steered negative.

This not only resulted in a sharp plunge in Progressive's consumer - brand perception, it also led to thousands of customers cancelling their life insurance policies with Progressive.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?»

«There is anxiety over minimum wages, so franchisees have increased prices a lot, probably in some cases beyond our recommendation — so that perhaps erodes some of our value perception,» said Dunkin' Brands CEO Nigel Travis in an interview with TheStreet.

Oftentimes, gaining clues about buyer perceptions and experiences with a brand is not an easy road.

Finally, there is the growing importance of sustainability, with around 20 % of consumer clean label perceptions being based on brand identity, sourcing, company practices, and manufacturing methods.

With many of the chain's restaurants housed in older buildings, Abt says Huddle House understood that it needed to keep them updated or else they would eventually have a negative impact on guests» perception of the brand.

Coles and Woolworths have also re-engineered their private label ranges to better compete with Aldi, improving packaging and product formulations to overcome consumer perceptions that their own - brand groceries were inferior to those at Aldi.

Henry Preiss, a well - known pioneer in developing small, premium brands and placing them strategically with distributors in virtually every market in the U.S., founded Preiss Imports in 1987, where he developed particular insight into the needs of suppliers, retailers and customers, as well as a keen perception into artisanal beverage trends.

«Consumers have a very strong perception of the brand's quality and associate it with the logo when dining out and shopping at grocery stores.»

The Tetley «Simply Brilliant» survey also looked at Americans» perceptions of brilliance among product innovations, companies and celebrities; only fitting as the brand brews up something brilliant of its own with its new Black & Green tea, a unique blend and a combination that until now has not been readily available in the US market.

Future research will look at how every extra second consumers spend on a page affects their relationship with an organization, as well as their perception of its credibility and their overall brand attitude.

While many brands in the green beauty market focus simply on creating beautiful products made from natural ingredients, my perception of Yuli Skincare is that it's focused on delivering specific results for common skincare needs without creating one - off products with supreme marketing.

Companies choosing to use this color in their branding is helping to change the public's perception of pink, which was widely associated with the femme experience — and this makes perfect sense, since they were the ones to create the perception in the first place.

«This positions the brand to engage more meaningfully with their customers while enhancing perception.»

One of LVMH's top executives, Pietro Beccari was appointed the CEO of Fendi in February 2012, where he turned the Roman fur and leather house around, boosting brand awareness, elevating the perception of the product and creating new relevance with young consumers, a strategically important segment.

Hosting an event in Sydney with a mix of «celebrity» influencers and up - and - coming bloggers, curated by Shopping Links, the brand gained a valuable foothold in the Australian market through fashion influencers who were able to make a real impact on consumer perceptions.

As filmmakers go he's more Dumas than Joyce; not looking to redefine paradigms of perception so much as spruce up classic frameworks with his own brand of polish, much like I've just done with metaphors for glossy, mainstream filmmaking with this sentence.

In fact, the ultimate goal is to leave your eLearning readership with the information they need and a credible, authoritative perception of your brand image.

The big issue right now seems to be brand perception, which Cadillac hopes to remedy with its move to New York.

The product blitz comes as Kia works to change the perception of it as a cut - rate brand with poor quality.

Reinventing impressions of the Buick brand will be a lengthy process, and while the Regal is an important part of that transformation, there's still a long way to go before perceptions of modern Buicks will match up with reality.

Its brand perception has also seen notable improvement with the net promoter's score rising from -11 in 2015 to +12 in Q2 of CY2017.

If you take a look at the latest rumors, Hyundai decided to «kill» the Genesis Coupe as we knew it and create a new large sports coupe with Rear or All - Wheel Drive and using the V8 TAU engine to fight within rivals like the Mercedes S - Class Coupe, BMW 6 - Series Coupe, etc... with the purpose to continue growing its brand image perception and expand its sales on a part of the market that never stops growing.

With the new Regal GS, Buick intends to attract to younger customers, pushing the average age even lower and reversing perceptions that Buick is the brand of choice for senior citizens: «Buick kind of lost its way.

Jaguar is purportedly working on a variety of high - performance vehicles aimed at BMW's M division and Mercedes» AMG tuning house, as Jag hopes to pump up its sporting credentials with new top - rangers that raise brand perception across its catalog.

At the Detroit auto show, Lexus picks up a thread from the past, nodding to its older SC 430 model with the all new LC 500 coupe, its latest salvo that may shift its brand perception more towards the skateboard set.

The Bolt and Zest will be playing a major role in Tata Motors» future growth and the automaker is making sure to connect with the buyers to change the overall dull perception that the brand has had for years now.

So you have to look at the Stinger for how well it accomplishes its own mission: to change the perception of the Kia brand with an exciting, high - performance grand touring car.

Unfortunately, Hyundai is still fighting an unfair perception on the part of many consumers that its vehicles are somehow lacking in quality, especially when compared with the main Japanese brands, Honda, Toyota, Nissan and Mazda.

According to the customers surveyed in the Kelley Blue Book 2015 Brand Image Awards, Buick continues to change perceptions with its portfolio of...

It capitalizes on Hyundai Motor's fast - growing strength and signifies the pace of change within the brand, matching the company's ambition to challenge perceptions by making real and emotional connections with customers.

Before that, SanDisk tried to punch a hole in Apple's brand perception with a campaign presenting iPod users as «iPuppets» and «iSheep.»

And you're absolutely right about how others» perceptions are their reality — that was pretty much my whole point with my branding posts last week.

A doctor of Biology, Behavior and Neuroscience (with a certificate in Animal Behavior), Jill is Senior Manager of Pet Sensory & Perception Insights over at Big Heart Pet Brands.

These days hotels are careful about discounting too heavily for last minute sales - as there is a perception it may damage their brand with guests being not willing to accept the usual price when higher season comes around.

London agency Studio Output was appointed by Auto Trader to work closely with its internal brand, design and UX teams to shift this perception.

The fact is that plastic is not disposable at all, and changing the perception of plastic for consumers starts with the story that manufacturers, major brands, governments and social agents tell.

Festivities conclude at Poets» Walk Park with live music featuring the Ebony Hillbillies, refreshments, games and prizes — including a chance to win a brand new Perception kayak, complete with paddle, lifejacket and rooftop car carrier!

So, your firm does have a brand, and it exists based on the collective perceptions that have developed with your clients, prospects, and community, and is the result of every interaction they have had with and about you.

They soon realized their perception was off and worked with FindLaw to come up with a strategy to grow their brand online and get in front of their target audience through a variety of digital solutions.