Sentences with phrase «with brand positioning»

Not exact matches

CEO Karl - Johan Persson has made responsible supply chain practices core to the brand's business strategy, one which has propelled H&M into a clear leadership position, engaging with local governments and industry in pushing for substantive change.

I served in key executive level positions with major consumer brands in the convenience and food - retail, automotive and credit card service industry.

Experience rebranding a company, or helping position a brand in a way that resonates with consumers.

The go - getter attitude that landed her positions at McKinsey, Aeropostale, and Google is evident in her approach to grow the brand, which has partnered with department store giant Bloomingdale's and raised $ 13.6 million in venture capital funding.

With a strong brand identity, excellent franchise relationships, and passionate executive leadership team firmly established, Firehouse Subs is positioned to grow with the right franchisee partWith a strong brand identity, excellent franchise relationships, and passionate executive leadership team firmly established, Firehouse Subs is positioned to grow with the right franchisee partwith the right franchisee partner.

He positioned it as a marketplace for higher - quality clothing, food, and electronics, with a focus on luxury brands.

Lejuez added that while challenges will continue into the holiday season, Macy's is «well - positioned with the right brands and promotions to drive consumers to its stores.»

Certainly Microsoft will be buying a fast - growing, well - positioned global asset with an unbeatable brand.

In other words, it's more than just a figurehead position — it can involve appearing at events, flying to other countries to represent the brand, and meeting with people about potential partnerships.

Unlike SEO tools that lean on paid positioning and advertising, Searchlight helps brands connect with key buying personas via nonpaid channels such as the company website, organic searches and social media — «where most traffic comes from anyway,» says Conductor co-founder and CEO Seth Besmertnik.

But faced with a challenge of a declining supply chain, the brand must decide if it will relax that positioning to include «some» meat from animals treated with antibiotics (again, paraphrased).

After realizing its brand positioning wasn't resonating with customers, the company decided to mess things up a bit.

«Combined with the strength of the PokerStars brand in the U.S. and its U.S. customer database, it will be in a very strong position to capitalize on the potential revocation of PASPA (the Professional and Amateur Sports Protection Act) later this year, which could result in a number of U.S. states legalizing online sportsbook / gaming,» he wrote in a report.

In part two of her four - part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning — and how you can, too.

In many respects, it comes down to creating a narrative that integrates a company's brand positioning and the values it shares with consumers.

Cowen & Co's Oliver Chen expects more great numbers from the brand through the holiday season, saying in a research note last week: «Product-wise, Victoria's Secret is well - positioned for Holiday, with major marketing catalyst — the Victoria's Secret Fashion Show.»

Fortunately, Macy's, being the largest customer and seller of most any brand we do business with, is in a position to have unique products created just provided for us.

Unilever, the parent company of dozens of household brands such as Dove, stopped producing ads featuring gender stereotypes in 2016 upon determining that a mere 2 percent of all ads feature intelligent women, 3 percent show women in positions of power and 1 percent portray women with a sense of humor, Fortune reports.

Finally, McDonald's Canada launched a campaign this week with a new brand positioning and tagline, «Welcome to McDonald's,» which focuses on the daily life at its stores.

With access to over 1 [billion] consumers upon close, we will be positioned to drive one of the most important platforms in the consumer brand space.

In her prior position at Kraft Foods, Inc., she oversaw Kraft's Latino Center of Excellence where she led campaigns to increase the company's investment in the Latino market and partner with brands to create impactful marketing programs.

With your website as a platform, you can use your influence and position to advocate for worthy causes — a sure - fire way to endear yourself to your local community and create an authentic, unforgettable brand story.

In my last column, «The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up,» we addressed how to strike the right tone with customers.

«When you have established strong fashion brands that have a clear identity and positioning within the industry, then pair it up with a cosmetics brand that knows its stuff, it is a very powerful partnership and could enhance the brand,» Rindone said.

Avon didn't have the right packaging or positioning to compete with store brands.

If your goal is to engage your fans over social media, or generate sales, or position yourself as an authority, these things can be accomplished if you provide value and a reason for people to interact with your brand.

With this transaction, RBI is adding a brand that has a distinctive position within a compelling segment and strong U.S. and international prospects for growth.

«A lot of the work I do with companies is understanding value, positioning, differentiation and branding,» he says.

With that work largely behind him, in his new position, Norm will focus on international growth opportunities for Time Inc.'s brands and content and other projects.

By equipping yourself with these timeless principles instead of «keeping up with the marketing Joneses» daily, you'll position your brand to stay relevant no matter what the world throws at it.

WHO: David Shore, associate dean and faculty member at Harvard University, where he teaches the course «Strategic Marketing: Gaining Competitive Advantage Through Positioning and Branding» RATING: 7 (on a scale of 1 to 10, with 10 being the highest) «They have enormous equity in the purchase of the Dr. Spock name.

Here are four ways to position your brand to be relevant with these increasingly powerful customer groups.

«Given our technological strengths with the development studios, and the global reputation of the Atari brand, we have the opportunity to position ourselves attractively in this sector.»

And start - ups with young brands are often better positioned with teens than venerable corporations like Levi Strauss and Reebok.

Artemis's brand — Soap — feature soles with a three - inch molded - nylon plate positioned along the instep.

While the pipelines have become intertwined with the Conservatives» «Economic Action Plan» (their branding of the federal budget), Oliver's natural resources file isn't the only thing that makes him suitable for the position of finance minister.

Thus brands who aren't experienced talking to diverse audiences can find themselves in a difficult position of wanting to be inclusive, but struggling with how to do so.

The agency can work with WPP clients and other brands and plans to offer services to clients such as positioning and messaging, content projects, video and photography, social - media management, audience development, and insights and analytics.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

«Combining our Internet broadcasting expertise with Yahoo!'s position as one of the Web's leading global branded networks will enable us to extend our multimedia business services to an even larger customer and audience base.»

«With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples» lives.&raWith this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples» lives.&rawith our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples» lives.»

Our work with these organizations has generated leads and new business opportunities, and this involvement also helps position CMIT Solutions as a brand with unlimited potential for giving back to local communities.

With an enviable global brand and a strong economy, Canada is well positioned to play a larger role in shaping future relations between East and West.

Lead the development, implementation and optimization of all marketing strategies including brand positioning, digital marketing, campaigns, public relations, and more, with the goal of driving unique visits and same store sales for our studio locations.

«The Volkswagen Group's goal is and remains to align the Company and its brands with future needs, to safeguard its position among the leaders of the international automotive industry with innovativeness and profitability and to be instrumental in shaping tomorrow's personal mobility with the strength of our Group brands.

AdaPia d'Errico is an entrepreneur and strategist with deep domain expertise in branding, positioning, crowdfunding and real estate investing.

Liz Keen has more than of 10 years of experience in strategic communications and brand positioning and has worked with some of the world's leading brands across technology, fashion, and hospitality.

The ideal candidate for this position will be extremely detail - oriented with experience in managing and activating large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.

The ideal candidate for this position will be extremely detail - oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.

«This book helped me realize that being authentic would help me find my customers... I began to get more customers I really loved to work with, I began to feel better about my personal brand and my positioning, and I felt confident that I could make any sort of adjustment that I needed to in the future.»