Sentences with phrase «with brand videos»

Lack of story is the number one problem out parent company, Column Five, sees with brand videos.

We've stripped out all the sports team and league Vine accounts (otherwise the list would just be populated with endless home run and goal replays) to get an idea of which brands are really killing it with their branded video marketing.

Not exact matches

To drive home its warmth marketing message in recent months, the company didn't use a YouTube video or TV ad, but started with basic brand design.

I used to put up once a week, but now I only put out a video if it's branded, because otherwise I can not physically sustain my business with the amount of crew I hire and the amount of post people I hire.

If your business relies on a lead generation, video ads on Twitter can be a great way to engage existing customers and get potential customers familiar with your brand.

From my experience in the beauty sector with brands such as Kiehl's, Mally, Evolution of Smooth, Kerastase, and more, I can say that the beauty industry has in fact incorporated social listening as part of its macro playbook by paying attention to user - generated content such as product reviews, unboxing videos, and makeup tutorials.

Learn more about establishing credibility in your market in this short video with Brad Smith, EVP of customer experience at Sage North America, and Karen Leland, president of branding firm Sterling Marketing Group.

Discovery invested $ 100 million in a new holding company, Group Nine Media, that combines millennial - focused online publishers Thrillist, a food, drink and travel brand; video news creator NowThis, and animal video site The Dodo with its own digital assets, the company said in a statement.

The films will be produced by a cast of popular YouTube creators and stars, including Joey Graceffa (3.6 million subscribers), Joe Penna (2.8 million) and Sawyer Hartman (1.7 million), and will be distributed through the creator's individual channels, with the potential for extended content deals, branded entertainment, and wider distribution if the videos prove to be a hit.

With video, your goal is to get certain desirable people (who fit your target market) familiar with your brand and think happy thoughts about you so that later, when they do need to buy the stuff you sell, they'll give you prefereWith video, your goal is to get certain desirable people (who fit your target market) familiar with your brand and think happy thoughts about you so that later, when they do need to buy the stuff you sell, they'll give you preferewith your brand and think happy thoughts about you so that later, when they do need to buy the stuff you sell, they'll give you preference.

Brand managers can experiment with a mix of content such as infographics, videos and articles, then gather data to evaluate and optimize their strategies.

The company's ecommerce store is no less innovative, offering video how - to classes and an extensive community section where customers can interact with brand representatives, influencers and other Sephora customers.

In step with its latest «cause marketing» crusade, the legacy brand also released a heartstring - tugging video.

On Facebook, brands can pay to promote their own videos in the hope that users will share the content with friends.

«By 2020, Kit and Ace will be a global brand, and we'll be on four or five continents with flagship stores and e-commerce — a complete omni - channel experience,» he proclaims in a video on the company website aimed at prospective recruits.

The videos tapped into the allegiance of the brand, which motivated them to share the videos with friends and family.

It was in these meetings doing what I loved — solving problems with technology — that I realized there had to be a way to take the alluring pull of video games and tie it to brands to drive loyalty and sales.

A video should reflect your core philosophy as a brand; it should resonate with your audience and be a part of a wider strategy to build trust and commitment over time.

Brands need to engage consumers right away when they arrive to the site, whether that's with interactive micro-content, product «explorations,» personality quizzes, or videos.

According to a recent report from Reuters, the tech giant is signing deals with companies like BuzzFeed, Vox, and Group Nine (the publisher behind brands like NowThis and The Dodo) for more TV - style video, both short clips of about 10 minutes in length and longer shows of 20 minutes or more.

These three brands have tapped into something deeper in all of us with their spot - on video advertising campaigns that, respectively, inspire our love of nature and adventure, our need for human connection and the desire for creative thought and expression.

With 400 employees arranged in six offices around the globe, Lightspeed founder and CEO Dax Dasilva travels as light as possible, holding most of his international meetings by video conference from the company's brand new headquarters in Montreal's historic Gare Viger.

Reaching 32 million people with a single video is the kind of viral sensationalism brand executives fantasize about.

It also takes a content strategy that reflects the brand's core philosophy, so when Old Spice releases a video like the hilarious «The man your man could smell like», it resonates with fans — and they want to share it more widely.

Sandwich has become the go - to brand for startups looking to get noticed, with smart, soothing videos that take a minute or two to explain a product or service's functionality and appeal.

The allure of «going viral» is that you can garner attention with one red - hot video or build a brand when your quirky post about firing everyone at your company (and rehiring them) hits Facebook.

Exclusive content can play tied to a simple trigger, video can overlay reality, and you can turn your entire physical world into an interactive experience with brands and locations.

«I have seen brands use video and micro video to tremedous advantage, to put out content that is very shareable and very popular with social audiences on Facebook, Twitter and Google +», DeMers says.

MTV has almost seven times the amount of video views than any other brand on Vine, with its behind - the - scenes peeks at shows and celebrity cameos.

What began with a simple video for her pilates students has grown into a channel with more than 2 million subscribers and an e-commerce platform that founder Cassey Ho says drives nearly 70 % of the revenue for this multi-million dollar brand.

It's experimenting with inserting 10 - second video ads for brands like Coca - Cola and Samsung into feeds.

RadioShack started looking for other opportunities to throw itself into, but rather than focus on improving itself with the offerings it already had, the company tried out new concepts with new stores to address customers» needs: Computer City to sell computers, Famous Brand Electronics for refurbished electronics, McDuff and Video Concepts for audio and video, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to BestVideo Concepts for audio and video, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to Bestvideo, Energy Express to sell batteries, and Incredible Universe, which showed a strong resemblance to Best Buy.

With branding and promotion, have a multimedia approach that includes print, photography and video.

Most brands can't get everything right with respect to video marketing.

By now, most organizations have a firm grasp on how to use video to market their brand, promote their products and connect with customers.

One thing every local business should be doing, says James Citron, CEO of mobile video marketing firm Mogreet, is attach keywords to their mobile campaigns that will resonate with customers in order to create brand awareness.

While the story of HubSpot is very inspirational, it's always good to get a sense of what other winning brands are doing with video.

Video has shifted from an experimental initiative for brands to a strategic tool for businesses to connect with viewers.

Anyone who reads your influencer's blogs or watches his or her videos will at least become familiar with your brand, if not purchase from you at one point or another.

For Smith, the eureka moment for Vice's business model came with the «Creators Project,» in which Intel shelled out millions for Vice to make a barely branded video series about contemporary artists.

Jackie Stewart's video about green fashion, meanwhile, was sponsored by the Weather Channel, which is seeking to align its brand with environmental themes online.

Armstrong, a former Google executive who has been at the helm at AOL since 2009, is credited with reviving a dying brand, helped by a set of purchases including Adap.TV, an automated video advertising platform.

We caught up with Ocho's founding duo and picked their brains about their brand - new baby, which they describe as «a beautiful, user - friendly social video platform with a superior experience to enhance how we see and share the world.»

What this means to marketers is simple: You can boost brand awareness and consumer affinity with apps, but you must have a thorough understanding of your audience so you can provide them with an app that's functional (such as a calculator) or entertaining (like a video, game, or music), or provide some sort of social connectedness (such as an app for a user community).

And the company has served up more than a billion views of branded content along with those steady little wordless videos of ingredients getting dumped into mixing bowls.

He hired Wetsch to consult and learned that video was becoming hugely important on all channels, especially Facebook, which rewards brands that engage people to watch videos or interact with live streams.

With live video now so much easier to produce, he's a regular keynote at corporate and association events wanting to explore how brands can make the most of the new channel.

The brand that started in the 1990s with playing cards and video games exploded in popularity again with the release of the augmented reality game Pokemon Go last summer, which momentarily catapulted Nintendo stock, though the game proved to be mostly a passing fad.

Although lots of corporate brands are now experimenting with live video, it's Buzzfeed that's done the most to forge the path.

Instead of direct - response style ads such as Promoted Tweets, Twitter said it is putting more of its resources into video advertising, where it has had some success with major brands like Anheuser - Busch.