As we've seen in the responses in our annual research,
those with a documented content marketing strategy:
This is the big deal
with documenting your content marketing strategy: «Content marketers who have a documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.»
On the same token, you can also conclude that approximately half
with a documented content marketing strategy still struggle to be effective and to make an impact.
Not exact matches
Many times, when companies first start experimenting
with content marketing tactics, they eagerly jump into many of the well -
documented strategies such as creating a company blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their
marketing tactics and lead to an eventual failure.
They've often «done more» of everything — experimented
with more types of
content marketing, become among the first to
document their
content marketing strategy and use social media platforms to distribute
content, etc. — thus, we consider tech marketers «early adopters.»
Yet, we've seen that to generate leads
with content marketing, you need a
documented content strategy aligning sales and
marketing efforts
Creating a
documented content marketing strategy is just one step (you can get the basics
with our 16 - page guide).