As any librarian who's dealt
with ebook adoption can quickly tell you, «It's complicated.»
I think what is happening
with ebook adoption is best captured by Geoffrey Moore's excellent marketing book of the 1990s Crossing the Chasm.
Not exact matches
But
with survey data from as recently as 2012 indicating that the majority of library patrons in the US didn't even know their public libraries could lend
ebooks, despite the current numbers that 90 % of American libraries offer digital lending, there's an obvious disconnect between the services offered and patron
adoption.
I hadn't thought of that in terms of
ebook adoption and how it could benefit or be hindered by our associations
with books, but it makes sense.
But
with great ideas proposed like a ranking system for self - published authors to help ensure best practices and a streamlined device system that makes buying
ebooks ridiculously easy, one of the better ideas was the focus on greater
adoption of bundling of
ebooks with their print counterparts, proposed by BitLit's Peter Hudson.
From the fight that libraries are still facing over
ebook lending to the snail's pace of digital textbook
adoption, as well as the realization from booksellers that they will have to do something to accommodate
ebooks if they plan to keep their doors open
with big box and online bookstores breathing down their necks, it often feels like the industry as a whole would like to look the other way and let digital reading burn itself out.
The
adoption of Adobe Content 4 Server as the encryption of choice, allows users to employ Adobe Digital Editions in order to transfer online bought
ebooks to other devices,
with little to no problems.
Probably tablets rather than ereaders will be the driving force behind
ebook adoption in countries like Brazil,
with ereading a secondary consideration in purchasing the device..
And to that end I think them making business decisions
with the goal of preserving hardback sales is going to de facto limit
eBook adoption.
At the moment the US leads
with the
adoption of
eBook's and e-Tech as a whole.
This mentality is in keeping
with what the publishing industry has learned about teens and digital reading, namely that many prefer to keep their devices separate from their education, leading to what was once a slow
adoption of
ebooks for teen readers.
India was a surprising front runner in global
ebook adoption,
with both the launch of a number of low - cost tablets designed for school children to consume digital textbooks, and an internet broadband infrastructure designed to make digital consumption possible throughout the country's schools.
This news is assuming that some of the more outlying areas have reliable internet access
with the speeds necessary to download lengthy
ebooks, a fact that some countries
with more populated cities may take for granted when rationalizing the
adoption of digital textbooks.
For three decades, OverDrive has worked exclusively
with digital content, a true pioneer in the evolution and
adoption of
eBooks and audiobooks.
This issue has been addressed by ePub3, and
with wider
adoption hopefully more Japanese language
ebooks will become more readily available.
It correctly states that
ebook adoption in Japan is fairly low, but then it somehow equates the fact that publishers in Japan have produced very few
ebooks with the fact that readers aren't reading
ebooks.
They have asked this question, along
with others about
ebook adoption, library usage, and device ownership, in surveys over almost the whole
ebook adoption cycle.
The rise in
adoption of
eBooks and eReaders has been 10 fold in the last two years
with most of the momentum coming from Amazon and the Kindle.
Barnes & Noble Nook peaked in 2012 and is now losing market share rapidly, as Amazon's Kindle has increased domination of the
eBook market
with multiple hardware updates a year, sold at break - even to encourage
adoption.
In the
eBook world, the ability to track usage data, feature
adoption, and time spent
with each product has meant that we have a whole new world open to us, and a new way of conceiving of and talking about our products and product development.Digital products have brought the customer back into the equation.
And there we were, holding the DBW vigil
with Bishop Shatzkin; chanting BookRepublic numbers about
ebook adoption with Brother Marco; beating our breasts
with Friar Matteo:
«Adobe continues to see significant growth in the
eBook business and is very committed to partnering
with various stakeholders to continue to drive the
adoption and spread of
eBooks through innovative technology, robust DRM and exploration of newer business models» said Tridib Roy Chowdhury, Sr..
With only 9 months of preparation, the school converted from a traditional learning environment and now boasts a 92 % digital
ebook adoption rate across all grade levels.
2) I suspect (and this is a bit of a pet theory of mine) that Apple stays in the
ebook space primarily to disrupt the educational textbook market (I think that iBooks Author + iTunesU + «cheap» iPad 2s = a strategy for fostering disruption in education at the grass - roots level); their presence in trade publishing is relatively incidental (this may have not been so at the start — I also suspect that launching iBooks along
with iPad was initially a hedge against uncertainty about user
adoption and viable use cases for the iPad.
At Buckhorn, digital
adoption is occurring at a slower pace, but Stephens is watching
with interest as the school continues
with its own
ebook initiative and ereader
adoption.
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