With your exact match keywords bid higher on them.
Not exact matches
To add an
exact match keyword in AdWords, you enter it
with brackets around it like this: [nike running shoes].
These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the
exact moment someone is searching for content based on a
keyword or search phrase that
matches specific
keywords associated
with your video content.
With exact match, your ads can appear only when someone searches for your
exact keyword, without any other terms in the search.
I have a list of
keywords and am doing
exact match and have few
keywords with broad
match modifier.
If you want to check that
keyword's average monthly searches, we'll show you the same
exact match stats whether you use a broad, phrase, or
exact match type
with dark chocolate.
If your PPC campaign does not include
exact match keywords, you are really not trying hard enough to make the very best of what you have
with your PPC advertising.
The new version of Market Samurai uses
exact match search
with Keyword Planner so it might not be an alternative but rather a tool that makes using
Keyword Planner more convenient.
It has a
keyword generator that does
keyword suggestions from the 3 major search engines, can import adwords data, and can even suggest
exact match domain names
with your
keywords in it.
In most cases you will find that your
exact match keyword has the highest conversion rate but also costs you the most
with the least amount of traffic, and that the
exact opposite is true for broad
match.
Exact match restricts your ads from showing unless someone's search term exactly
matches your
keywords (
with some slight adjustments), while the other types allow for increasing variations of this.
Ehline readily admits that his site was overoptimized
with way too many
exact match keywords.
That means the search results will include candidates
with the skills you are looking for even if their past job titles are not an
exact keyword match.