One of the best ways to build your audience and grow your reach is to
engage with industry influencers and celebrities — but that's obviously a lot easier said than done.
An influencer program that identifies, qualifies, engages and maintains
relationships with industry influencers can serve as a formidable «force multiplier» for everything from content amplification to product feedback to content co-creation.
Check out some highlights from Expo East 2017 including brief
interviews with industry influencers on what they were looking for this year and why they consider this annual east coast event a «can't miss».
art REAL aims to capture the best of art and real estate in New York through
collaborations with industry influencers, presenting curated content featuring artists, interviews with industry insiders, luxury real estate listings, related news and exclusive events that combine the two worlds in new and unexpected ways.
Engaging
with industry influencers on any social media channel is a great way to build relationships that can lead to a larger audience and future collaboration.
Contributors including executives from Cisco, Marriott, and Dell were interviewed
along with industry influencers including Joe Pulizzi, Ann Handley, and Jay Baer by email and phone, and were also engaged in person at an event during an industry conference for professional photos.
From the promise of increased consumer trust to better conversion rates and retention rates, content
co-created with industry influencers is an attractive approach for many brands that are challenged to keep up with content quantity and effectiveness.
TopRank Marketing has worked with popular B2B companies such as LinkedIn, Content Marketing Institute, and MarketingProfs to co-create content marketing
programs with industry influencers that represent both scenarios.
Connect with prospective employers on LinkedIn,
network with industry influencers, and utilize Facebook as an additional tool to keep your finger on the pulse of your field.
Our Brand Advocacy Program builds
relationships with industry influencers, expert journalists and respected authors to have them produce content for your site, as well as sites managed by influencers they already have connections with.
You can stage it as an interview format, but take it in a more personal direction than you would
with an industry influencer or a leader within your organization.
The above excerpts were originally published in artREAL, a publication that «aims to capture the best of art and real estate in New York through collaborations
with industry influencers, presenting curated content featuring luxury real estate listings, artist spotlights, interviews with industry insiders, and related news and exclusive events that combine the two worlds in new and unexpected ways.»
Twitter can help to foster valuable relationships
with industry influencers and help build your personal brand.
On your resume: manages social media campaigns, measures and analyzes campaign results, identifies and connects
with industry influencers, sparks social conversation within the brand's community, creates and executes content strategies, drives engagement and leads, enhances brand image through social presence
MT * Direct sales to regional & national accounts such as Safeway, Albertsons, Walmart, Thriftway, Costco, QFC, Whole Foods, Haggen, Bevmo, Total Wine & More, etc. * Empower distributor on & off premise sales staff to achieve team goals * Establish and maintain relationships
with industry influencers and top 100 accounts.