Over the last several weeks, analysts and research firms have been evaluating how Apple Inc. (NASDAQ: AAPL) has hit the rock bottom
with the
lukewarm response of its latest flagship iPhone X. Even though the world was intrigued by the design and technology of Apple's top - of - the - line handset, its
sales remain sluggish.
There was a lot of speculation regarding the drop in
sales, such as being forced to compete
with EA's heavy hitting military shooters, Battlefield 1 and Titanfall 2, in the same release window; as well as general
lukewarm reception to the aesthetic choice of the latest entry.