Not exact matches
Cross-media creators collaborate
with others to develop synergies between
formats to increase the success of each
format — videos referencing the book increase book sales, book references to the videos increase video views (and
ad revenue) and a brand's overall popularity enables it's owners to explore
new opportunities such as events.
Starwood has also partnered
with Instagram, the most engaged channel for SPG members, as one of the first brands to utilize the photo sharing platform's
new ad carousel
format.
Snap Inc's stock tanked after missing revenue expectations by $ 30 million last quarter, so Snapchat is looking to win over businesses
with immersive
new ads formats.
They can then combine this targeting feature
with YouTube's
new direct response video
ad format, TrueView, which offers a customizable call - to - action in a video
ad.
To provide video publishers
with revenue for their content, Facebook may soon start testing a
new mid-roll
ad format that lets creators put clips in the middle of their videos after the 20 - second mark.