The first, of course, was to laugh at how the publisher was trying to gain points
with potential readers by showing how concerned it is about our planet.
While all of the above approaches to cover design will work, more often than not the result is a mediocre cover that just doesn't communicate
well with potential readers.
You need to leave a lasting impression, and resonating
with a potential reader on an emotional level will increase the impact of your book description and make it more memorable.
At BookWorks you can talk to each other, ask questions, offer advice, and connect
with potential readers who otherwise may never discover your book.
It is best if the author does the actual interaction to avoid any confusion with potential readers
I have to confess that I do not have the time to be a great reader and while I am always happy to chat to and help fellow writers my main aim is to promote my own work and
interface with potential readers.
Outstanding advice, Justine and you're very right — you're not learning to engage
with potential readers if you're just buying»em!
I like the first one because it conects
more with the potential reader and seeks to help them if they are feeling the pull of getting out of their current job.
Look at Amanda Hocking... before anyone knew who she was and before she sold any books, she communicated
with her potential readers via social media and her blog.
International blog tours allow you to connect
with potential readers all over the world without having to spend a dollar on travel or its related expenses.
Twitter is an excellent social media site to connect
with potential readers of your book as well as learn from other book authors and book marketing experts.
It seems that if you have the time, energy and persistence, then it can be a good way to a) network with other authors and look out for cross-promotional opportunities and b)
interact with potential readers.