Assuming you've decided to follow through
with your rebranding efforts, here are a handful of next steps for you to follow:
Not exact matches
Russ Meyer, a branding expert at Siegel + Gale who has worked
with many large, global companies such as CVS and Hewlett - Packard on their recent
rebranding efforts, says the process for larger corporations can be quite time - consuming and complex.
As evidenced by a number of recent
rebranding strategies that failed miserably, even large companies
with the staff and resources to implement such an
effort sometimes fail to get it right.
Executives from the failing firm along
with its financial backers from the Mercer family have already started a new company called Emerdata that could be a «
rebranding»
effort, the New York Times reported.
The deal will see MOL's MOLPoints
rebranded to Gold - MOLPoints in an
effort to tie it into Razer's brand,
with incentives given to MOL users who top - up their account.
Earlier this year, Del Taco announced a
rebranding effort and the «UnFreshing Believable» advertising campaign to communicate the lengths the company goes to in order to deliver quality, made - to - order menu items created
with freshly - prepared ingredients.
Land of 10's Chris Howard disagrees
with Keeler, explaining that Harbaugh gave Michigan a much - needed
rebranding when he took over as coach, and these trips to Europe are part of that
effort.
In March 2015
with the
rebranding of the company as Bentology, they continue their
efforts of supporting families and individuals at every age to maintain a nutritious lifestyle.
Joanna Penn wrote a detailed post filled
with excellent information about what was involved when she decided to change the covers — and titles — of her books in a successful
rebranding effort.
While Google has been attempting this for nearly four years
with its Android One
effort, the search giant
rebranded with an Android Oreo «Go edition» for low - end phones back in December.
Keep in mind that the event's theme is «Made by Google,» which suggests that all products to be unveiled on Oct. 4 earns the company's own nametag, likely part of the bigger
rebranding effort Google is toying
with recently, across its apps and services.
After the inscrutable Nexus Q and disastrous Google TV, Google
rebranded its TV
efforts with the more straightforward and lower - priced Android TV
effort.
Along
with this
effort, there's usually a desire to
rebrand an area, Sander said.