And
with traditional automakers slow to cannibalize their combustion engine vehicles, he thinks it's going to be hard for them catch up to on electric, despite the production problems plaguing Tesla's new Model 3 sedan, its first vehicle aimed at the mass car - buying market.
Not exact matches
Many of these companies, especially
traditional automakers, are looking to startups to develop the technology they need to keep up
with the competition.
Whereas
traditional automakers are happy
with simple tweaks from year to year, they typically complete major overhauls to design and functionality every four or five years.
Automakers provide baseline APRs as low as 0 or 0.9 % to compete
with traditional financiers like banks and credit unions, while also incentivizing customers to purchase a new car off the dealer's lot rather than a used vehicle from another vendor.
This explains why
traditional automakers have begun joining forces
with car service providers.
Even Alphabet's self - driving company Waymo, which says it's possible it will supply its self - driving tech to
automakers but in the meantime is working on its own cars in partnership
with those
automakers, brought their hardware efforts in - house in an attempt to edge out
traditional suppliers.
Waymo's relationship
with automakers will likely be different than that of a
traditional supplier.
With automakers here lagging behind their Western peers in making
traditional cars, the chance to catch up lies in producing technologically advanced models such as electric vehicles.
While Krafcik brings
traditional automotive manufacturing experience to the table, Google still has no plans on becoming a manufacturer, but instead looks to partner
with an existing
automaker to produce a vehicle.
In reality, 2017 was the year that
traditional automakers ramped up their counter assault on Tesla's electric vehicles,
with plans for everything from fuel cells and solid - state batteries to new ways to make the internal combustion engine cleaner and more efficient.
While the
automaker offers other hybrid models (RX 400h, GS 450h and LS 600h L sedan), the HS is the company's first dedicated hybrid; it is not available
with a
traditional gasoline engine like the others.
In recent years, many luxury
automakers have introduced vehicles known as «four - door coupes,» cars
with rakish rooflines and smaller rear doors than
traditional sedans.
The 2013 Hyundai Accent is the smallest car in the Korean
automaker's portfolio, and it is offered in
traditional sedan and practical (
with up to 47.5 cubic feet of total cargo space) hatchback body styles.
BMW engineers stuck
with the Bavarian
automaker's
traditional inline arrangement for the 2.8 - liter, six - cylinder engine, but almost everything else changed.
If you're looking for a
traditional trunk, the
automaker's popular Jetta model is the same size as the Golf
with similar styling.
The
automaker is stepping its game up, hoping to differentiate from its
traditional competition by offering more premium vehicles
with better interiors, materials, comfort and attention to detail.
Automakers provide baseline APRs as low as 0 or 0.9 % to compete
with traditional financiers like banks and credit unions, while also incentivizing customers to purchase a new car off the dealer's lot rather than a used vehicle from another vendor.
The challenge of reducing the energy used by
traditional heating systems in battery - electric and plug - in hybrid cars is one
automakers still grapple
with today.
As the auto industry and the idea of personal transportation becomes ever intertwined
with Silicon Valley — which, admittedly, can do many things better than
traditional automakers — this is the price it must pay.
This will actually be one of the most advanced partnerships that Silicon Valley has made
with the carmaker and it will be the first time that Google has entered into such a partnership including a
traditional automaker.