Sentences with phrase «with traditional brand»

As with traditional brand measurement, employer brand measurement falls into two buckets: internal and external.

Just as so with a traditional brand, personal branding requires you to find a signature image, a unique voice, and a recognizable standard that your readers, fans, and customers can grow to recognize.

While additive - free, non-GMO, organic brands are killing it at specialty - foods stores, these innovative companies often lack the financing, marketing muscle and global distribution to go head to head with traditional brands in supermarkets.

Stores that draw in shoppers with traditional brands can then take the opportunity to promote the alternative litters only available through the pet specialty channel.

The set has an uncanny patriotic British feel to it, resulting from a traditionally British interior design scheme coupled with traditional branded kitchenware adding a sense... read more

Not exact matches

Liquor company Diageo tried to promote the progressive history of its Johnnie Walker brand in late February when it introduced its limited edition «Jane Walker» scotch whisky, its traditional Johnny Walker bottle with a female iteration of the brand's Striding Man logo.

«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based marketing, which means brands will go beyond traditional statements such as product benefit in order to align with what's really important to consumers,» Cossette chief creative officer Peter Ignazi told AdWeek.

The marketing is edgy: October's «Touch Yourself» campaign in partnership with Women's Health and Men's Health magazines ditches traditional pink National Breast Cancer Awareness Month branding in favor of a naked woman holding her breasts, encouraging women to do self - exams for early detection.

Their differences are reflected in distinct branding, with the former maintaining the buttoned - up aesthetic of a traditional banking institution and the latter adopting the modern, minimalist look of a start - up.

The company has expanded into other businesses to diversify away from the traditional news model, with moves like hosting live conferences, starting a wine club, and opening an online store selling branded products.

I think that is a huge nod to these modern media companies compared with traditional media brands from Hearst or Conde Nast.

In Leyden's case, she mixes modern strategies with «old school marketing tactics,» incorporating direct mail, offline brand experiences, and activations as a way of completing that traditional «surround sound marketing approach.»

Both brands evoke a vintage chic that mixes traditional craftsmanship with modern sensibilities.

Mike Gettis, co-founder and chief executive, says the experiment — which was similar to a traditional mattress showroom — worked wonders in spreading Endy's brand with potential customers.

Even though Branson is a celebrity CEO (if he's not the most famous entrepreneur in the world I wonder who is), he's fulfilling a traditional function that other great hoteliers - and with the launch of Virgin Hotels he is now firmly a hotelier, though he runs his hotel brand primarily via the brand leadership of hospitality veteran Raul Leal who is his Hotels President - also take on: committing to be at the opening of every new hotel.

But traditional players say branches are more important than ever, because face time is seen as critical to branding themselves as approachable consumer part ners with highly valuable advice.

Twenty20 is the world's largest crowd - sourced commercial image catalog, providing leading brands and design agencies with a modern alternative to bad, traditional stock photography.

M2C companies espouse high - quality products at lower prices because they make direct relationships with manufacturers rather than working through the traditional importer to brand to buyer relationships.

M2C brands, however, have very close relationships with manufacturers and as a result, they can guarantee a higher level of quality while maintaining pricing that undercuts traditional retailers.

Because in a way, social media campaigns can be less expensive than traditional advertising and it can be a great alternative for smaller companies to try and compete with larger brands.

Although there is no direct competition in the compostable bed sheet space, Beantown does compete with the countless traditional, washable bedsheet brands already on the market.

Kristi Soomer, a retail consultant with PwC, says retailers can succeed without traditional advertising, even in new markets, because social media has quickened the brand - building process.

Before that, the former boxer and mixed martial arts fighter was spreading the gospel of pizza around the world, first with a traditional California chain he called Knockout Pizza, and then with a brand called New York Style Pizza, which he launched in China.

Graziosi, who's generated hundreds of millions of dollars with his brands, companies and investments, with a 15 - year television career, argues that creating a true vision for your future by looking backwards will get you exponentially better results than setting goals in the traditional sense.

But other brands have keyboards with removable keys — which means anyone with basic computer fixing skills can pop a traditional key off a keyboard in an attempt to solve the issue.

Burberry's partnership with LINE, Japan's top messaging app, represents another tech - savvy move for a traditional luxury brand that has become increasingly open to digital upgrades.

Companies are already finding that pushing consistent, prepackaged brand messages to the masses through traditional media is not as effective and cost efficient as it once was — certainly not with Millennials, nor increasingly with Gen - Xers and boomers.

Brand Awareness & Website Visitors — The traditional marketer will consider the top of the marketing funnel the stage in which someone for the first time is interacting with your bBrand Awareness & Website Visitors — The traditional marketer will consider the top of the marketing funnel the stage in which someone for the first time is interacting with your brandbrand.

Rivals in the insular media world carp that BuzzFeed is gaming Facebook's algorithm, or buying ads to pump up its content, and both are unsustainable; viral smashes like the dress are mere luck; even traditional brands such as The Washington Post can beat BuzzFeed with their own traffic - oriented gambits.

The conversations you create and the experiences people have with your organization (in the real world, on social media, and elsewhere) are more important than any amount of traditional branding or advertising.

The conversations you create and the experiences people have with you (in the real world, on social media, and elsewhere) are more important than any amount of traditional branding or advertising

Green, ethical companies can slash marketing costs and at the same time boost response — by forming alliances with organizations that reach their target audience, by turning customers and even competitors into brand ambassadors, and by harnessing the power of their commitment to gain coverage in both traditional and social media

When interacting with brands, digital - first customers expect engagement, personalization and authenticity — characteristics that are not necessarily associated with traditional market research.

Matt Therian of Renaissance Capital, an IPO research firm based in Greenwich, Conn., noted that Zipcar has a relatively «capital intensive» business model, but its strong brand image and its head start in the car - sharing market — where it competes in some markets with for - profit rivals and such nonprofit entrants as Chicago's iGo and the San Francisco area's City Car Share, in addition, of course, to traditional rental incumbents like Hertz HTZ, -9.08 % and Avis Budget Group CAR, -11.56 % — give it an inside track with investors.

One of our clients has earned more than 10,000 referral visits from brand mentions, with new referrals still coming in daily — a result that would typically cost $ 100,000 or more through a traditional PPC campaign like Google AdWords.

But initially at least Canada was seen as an additional complication to completion of the TPP, a «difficult» negotiating partner that brought its own baggage (such as a less than robust IPR regime, a traditional antipathy to the interests of the brand - name pharmaceutical manufacturers, a penchant for protecting so - called «cultural industries», and other trade issues that did not align with US interests) that might have resonated with some of the other TPP countries.

People have braved the elements and matched the energy giants with their own brand of force, as residents nationwide turn to a mix of creative and traditional tactics to halt as many projects as they can.

This means a user can create a more custom address with an individuals name, a business brand, or pretty much any words rather than the traditional cryptically random addresses.

Apple (AAPL), which meets a lot of Berkshire's traditional criteria and has some things in common with other high - profile consumer brands it has invested in over the years (Coca - Cola, Gillette, etc.), is perhaps the most well - known example — on Monday evening, CNBC reported that Berkshire bought 75 million more Apple shares in Q1.

In addition, recent research suggests that mobile users increasingly prefer to engage with brands via mobile apps rather than mobile browsing, furthering the decline in importance of the traditional website.

Parker has enhanced this traditional design with modern materials and etchings that set the brand apart from others on the market today.

«This should have the effect of forcing strategic activities around data management with services firms who use the data and encouraging marketers to accelerate investments in «owned» activities (including business transformation and brand experiences) in lieu of lower margin «paid» media activities, such as traditional media buying,» he wrote.

The 10 who were «Curious to take a look» were from legit media companies, digital and traditional, who had an understanding of the value Gawker founder and CEO Denton had created, but also a bit of anxiety around the potential ramifications of associating with a «tainted» brand.

A recent brand refresh has put a new spin on their traditional product line and coincided with the introduction of a few new products.

With experience handling some of the most visible crises of our time, we expertly navigate important communications channels, including traditional as well as digital and social media, to protect corporate brands and reputation.

As traditional theology was a relatively well defined system, the same in certain basic respects — despite all sorts of philosophical and ecclesiastical differences — in Augustine, Thomas Aquinas, Maimonides, Leibniz, Calvin, Immanuel Kant, and some schools of Hindu thought, so the new theology which many be contrasted with the old is found more or less fully and consistently represented in thinkers as far apart as William James,... Henri Bergson, F. R. Tennant,... A. N. Whitehead,... Nicholas Berdyaev,... and in numerous others of every brand of Protestantism, besides a few... Roman Catholics.

I used Ragu's Traditional Pasta Sauce, it's a brand my family has used for years (my mom makes a killer stuffed shell with this sauce), and it's a perfect compliment to this already delicious dish.

CoAqua doesn't want to be in traditional retail with all the other coconut water brands and is instead going after an ultra-premium space of luxury resorts and restaurants in its home market of Southeast Asia and pursuing the direct - to - consumer online...

Some brands of soy sauce are made from acid - hydrolyzed soy protein instead of brewed with a traditional culture.

As one of the nation's largest producers of bagels, National Choice Bakery serves nearly every national brand name and many grocery store chains with bagels made the traditional way.