Kristi Soomer, a retail consultant with PwC, says retailers can succeed
without traditional advertising, even in new markets, because social media has quickened the brand - building process.
Not exact matches
Using social media can be done
without the investment of
traditional marketing and
advertising and often gives you the chance to expand your audience outside of local and regional borders.
Kraken Rum is a great example of a brand delivering on experience
without resorting to
traditional advertising.
I'd love to see some reports on how effective online
advertising has been for small campaigns
without 6 figure ad budgets, and how much they had to cannibalize their
traditional media spend.
By «it» they mean: How did I manage to write and publish a debut novel that,
without backing by a
traditional publisher and with zero paid
advertising, went on to become a Kindle bestseller.
Without the editing, design, and sales support offered by
traditional houses, the cost of book production and
advertising falls solely upon the writer.
Interestingly, Mud Bay has built a loyal following
without the assistance of much
traditional advertising.
As is the case with FileBazaar, Lightning Publisher for WordPress gives creators the ability to independently make money for their content,
without having to rely on
traditional advertising - based web revenue.
I've pushed myself to create novel sales techniques to win business — from giving away 1,000 branded tote bags outside grocery stores on the day Chicago outlawed
traditional plastic bags to putting up billboards (
without my face on them) to
advertise my client's properties.
In addition, most state license laws prohibit a broker from
advertising another broker's listings
without consent, whether
advertising on the Internet or in more
traditional forms of
advertising such as newspapers.