To see this principle in action, check out
this wonderful little clip from Goodman's Free Range Thinking newsletter about a successful campaign in Troy MI that defeated the Tea Party and saved the city library.
It came in a
wonderful looking hard plastic designer Box 38 mm x 130 mm x 190 mm with fold - out side containing the CD in a
clip in compartment, curved top and side, Inner sleeve to the curved sections with a
little bit more info and all shrink wrapped in plastic (although that could have been the retailers extra packaging).