If you're launching a new product, you'll need early adopters and experts to help you shape future versions and spread
the word about your brand.
Whenever I can leverage my role as a professional storyteller to spread
the word about our brand and mission, I'm there.»
One of the most effective and cost - efficient ways to spread
the word about your brand and find new customers can be over social media.
Some words about the brand, Zara's started working in 1975 from Amancio Ortega and Rosalia Mera.
I'm teaming up with The Invention Brothers and a group of great bloggers to spread
the word about a brand new beauty exfoliator... [Read more...]
Additionally, if you're a dating expert who doesn't possess the skillset of a seasoned writer, you can be matched with Wattpad Stars who can craft engaging stories that can help spread
the word about your brand.
Do they spread
the word about your brand and your superior service?
Your marketing efforts will be focused on the most promising leads, and your customers are more likely to spread
the word about your brand (yes — if you are a self - publishing author, you are a brand too).
Not exact matches
Facebook focuses on updates to programs while also providing an outlet to build their «humanity»
branding strategy including posts on
about how «invisible» and «voiceless» aren't appropriate
words to use for children.
TranQool has signed up
about 100
brand ambassadors, at schools such as Ryerson University, OCAD and George Brown College, who blog for the company and spread the
word on campus.
Our algorithms look at 450 popcorn companies across the country and score them on metrics around
brand engagement — how often and quickly consumers talk
about the
brands, the sentiment, the
word choice people use.
«Each [driver] is a research - tested principle that increases the likelihood that people will talk
about and share things, that
brands get
word - of - mouth, that services get shared and that videos get passed along the internet,» Berger explains.
But if you trust in your
brand, helping customers spread the
word about your products can be the most powerful marketing tool you ever use.
Give them something to talk
about and your strongest consumers will become influencers, and ultimately
brand evangelists who can help us spread the
word.
In other
words, it's more than just a figurehead position — it can involve appearing at events, flying to other countries to represent the
brand, and meeting with people
about potential partnerships.
Key Lesson: If your
branding includes messages
about how unique your company is and how much you care, stay true to your
word.
In other
words, decisions
about business solutions are indeed based on trust, emotions, and aspirations, and business software users need to be entertained, connected with, and spoken to in their interactions with technology vendors in exactly the same way as when engaging with consumer
brands like Apple, Nike, and Starbucks.
The perception tracker measures if respondents have «heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative.»
To avoid being
branded an annoying emailer, it's likely you think long and hard
about your email marketing, carefully crafting every
word and pondering exactly when to hit send.
Multimedia, such as mobile marketing, livecasting and podcasting, photo, video and file sharing, can spread the
word about your company and help build
brand awareness in a very unique and powerful way.
From the day after Frazier's resignation (Aug. 15) through the following Saturday (Aug. 19),
word of mouth
about Merck sharply rose «from 2 % of U.S. adults having spoken
about the drug
brand with family or friends, to 5 %,» according to YouGov BrandIndex's interviews of more than 1,400 adults.
Mike Pile is a
branding expert, author, and
word enthusiast who writes, blogs and speaks
about harnessing the power of
words to drive customer engagement.
Q: How has social media helped you build your
brand and now get the
word out
about the app?
«Some of the
brands I work with say things like, «We could never do
word of mouth, because there's nothing exciting
about us,»» Berger commented.
The study included two surveys labeled «
word of mouth» and «buzz,» which asked respondents whether they had talked
about a
brand with friends or family members and if they'd noticed more positive or negative sentiments around a
brand in the past two weeks, respectively.
The airline made the biggest gains in both Buzz («If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»)
For consumer perception scores, YouGov BrandIndex measured Budweiser with its Buzz score, which asks respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Take a look at just
about any marketing company in the world, and you'll find the
word «
brand» on at least one page.
Old Spice was measured with two of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»)
This metric tracks what Americans have heard
about a
brand, by asking consumers: «Have you heard anything positive or negative
about this
brand, either in the news, the press, or by
word of mouth?»
Worldwide and U.S. sponsors of the 2014 Sochi Winter Olympics were measured with three of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»)
Instead, she helps
brands get the
word out
about events, new product releases, and documents different travel locations.
YouGov BrandIndex measured Goldman Sachs, ExxonMobil, Carl's Jr. and Hardee's with its Buzz score, asking respondents: «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Use this form to easily contact our team — anything from wanting to know more
about Social
Brand Advocacy, demonstration of the Smync platform, requesting a speaker for a conference or to provide a workshop on Social
Word - of - Mouth.
The YouGov BrandIndex universe of more than 1,100
brands was measured with the company's Buzz score, which asks respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Buzz asked respondents «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Each
brand is assigned a «Buzz» score based on whether respondents have heard anything positive or negative
about a
brand in the last two weeks, through advertising, news,
word - of - mouth or friends and family.
U.S. - facing London 2012 Olympics sponsors were measured with YouGov BrandIndex's Buzz score, which asks «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
We're excited that you're interested in learning
about how Smync can empower you to build social
word - of - mouth and
brand advocacy that turns real relationships into real trust with consumers that leads to real business.
Even if the team at Smync hadn't developed our easy - to - use, powerful platform to grow social
word - of - mouth and
brand advocacy, we are passionate believers and thought leaders
about it.
Enter
Word of Mouth Supergenius, a conference with an impressive lineup of media and marketing gurus all sharing their most effective tips for building buzz
about your
brands and empowering your followers.
I recently interviewed Jay Baer, NYT Best Selling author, blogger, and founder of Convince and Convert,
about his 25 years in digital marketing, how to create
word of mouth, and why irrelevant content might be slowly destroying your
brand.
All major gas and oil companies were measured with YouGov BrandIndex's Buzz score, which asks respondents: «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Not only are the early testers and
brand fans giving them reliable feedback, they also help to spread the
word about the great product that is coming.
Worldwide and U.S. sponsors of the 2016 Summer Olympics in Rio were measured with three of YouGov BrandIndex's scores: Buzz («If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»)
Using YouGov BrandIndex, which tracks consumer perception of
brands daily, we see that Sainsbury's far outstrips Tesco on Buzz, which measures whether people have heard anything positive or negative
about the
brand in the media or through
word of mouth.
YouGov BrandIndex used its Buzz score to measure perception, which asks respondents, «If you've heard anything
about the
brand in the last two weeks, through advertising, news or
word of mouth, was it positive or negative?»
Buzz scores are worked out by asking if respondents have heard anything positive or negative
about a
brand in the last two weeks, through advertising, news,
word - of - mouth or friends and family.
When
word spread
about the Diamond Foundry's work,
brands across the diamond industry started reaching out, asking to buy some of this output.
A final
word about hair quality and shaving brush performance: beginning shavers are always confronted by a virtual barrage of conflicting claims regarding the relative quality of various shaving brush
brands.