The new logo, which removes the
word «Pizza» from its name and adds the modifier «Beyond Pizza,» acknowledges that Cicis is not just another pizza place and serves a lot more
than pizza — including salad, soup, pasta,
desserts and a fun gameroom experience.
And while advertising has been little more
than word - of - mouth among people who know them, the young bakers say that in the past year alone they've made more
than 200
desserts, with a whopping total of 34 pies ordered just for the Thanksgiving holiday.