For guest blogging to
work as a link building strategy you need to focus on one main aspect: adding value.
Not exact matches
With semantics technology sales teams can easily access data relevant not only to the business and the industry their clients are
working in, but also the in - between
links like transport and delivery mechanics,
as well
as end - markets.
At
work, the
link between an employee's day - to - day
work and the success of the business can be less obvious but employees must understand the importance of their contribution to the success of their department and company
as a whole.
The bottom line is that trust comes from social proof, such
as links to testimonials and endorsements, using known - name customer lists, specific numbers that show how many people you have
worked with, proven results, etc..
If that doesn't
work, you can engage in SEO sabotage: purchasing
links to the offending website that appear on a site that's already in the search engine's doghouse for violations such
as keyword stuffing, machine - generated pages, or copyright violation.
Ranking highly for your search terms can provide an immense amount of traffic to your site, and this means that SEO and
link building (once they were proven to
work) became heavily involved in spammy techniques that built
as many back
links as possible.
Here is how the scam
works: Cyber criminals target tax professionals with what is known
as phishing — spam email that seems legitimate, but contains
links or attachments laden with malware.
On March 7, after being fired
as National Security Adviser, Flynn belatedly filed a FARA disclosure that revealed that, through his firm, Flynn Intel Group, he had
worked in 2016 on behalf of Inovo BV, a firm based in Netherlands and owned by a Turkish businessman with
links to the Turkish government.
Manafort is reportedly being scrutinized for possible financial and tax crimes, his contacts with Russian officials, and his
work as a foreign agent for entities
linked to the Kremlin, particularly Ukraine's pro-Russia Party of Regions.
Included in the posting was a job description, a set of instructions (
as in, send
links to your
work, indicate what time zone you're in, provide your contact information).
In my opinion, the ideal situation is, like Dana Larson added later on in the discussion
as well, that a
link marketer should
work together with the client to get the best
links -LSB-...]
I've created a proposed
link opportunity template for this
work and you can download the spreadsheet and add / modify
as desired.
As I
work with our clients on their
link building projects, I am often testing out new tools to make the process more efficient.
Working with Majestic SEO
as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of
links for SEO, but also for many other purposes.
Hey Dayne, TopRank
works primarily
as an ongoing resource for companies to develop initial SEO strategy, audits and then help with some or all implementation,
link building, analytics and training.
As a
link building consultant, I've had the chance to
work with a handful of eCommerce companies in building out a
link building strategy & executing on it, and I realized that there was very little information of this regard currently on the Web.
Over the last 6 + months, I've been
working on something specific to those who are building
links for eCommerce websites,
as I know the unique challenge these companies produce on the
link building side of things.
At this moment, I don't think that
Link Insight will offer extra value to agencies and freelance consultants over a longer period of time, as they usually have their own method of work, have developed in - house tools, and need to look beyond competing link profi
Link Insight will offer extra value to agencies and freelance consultants over a longer period of time,
as they usually have their own method of
work, have developed in - house tools, and need to look beyond competing
link profi
link profiles.
This doesn't hold true for all
link building, such
as broken
link building (I find that getting straight to the point for this strategy
works best), but it will hold true in things like media news mentions and imbedded content.
Link building is crucial, but linkbait tactics that
worked this year may not be
as effective next year.
Writing an article about a relevant topic, that contains one or more
links to your website, and submitting it to article directories such
as eZineArticles might
work for you.
I have to
work a lot harder at my
Link Building, especially for a brand new domain,
as I'm sure a few of my new sites have been penalized by Google, although I'm not too sure why....
We'll be on the lookout for great new articles, covering content marketing, paid search, social media, SEO and
link building,
as well
as highlights of upcoming internet marketing conferences and webinars, and we look forward to reading your
work, posting the best, and helping you stay connected every week.
As technology
links distant countries, high - growth venture opportunities open up to people who might otherwise face limited
work options — women, racial minorities, the economically disadvantaged.
As someone that's sent thousands of
link request emails, I can tell you that there's a simple
link building formula that
works every time:
Like other cloud providers, Oracle is also
working to expand the number of locations where enterprise customers can access its cloud services over direct, private network
links,
as opposed to the internet.
The quality and appeal of your
work is far more important than the length, but the data points toward longer posts
as being more popular for
link building and SEO — that is, at least several thousand words long.
When someone has had a chance to
work with customers one on one, whether
as a bartender, from
working in retail to waiting tables, then they're the perfect fit for
link - building.
At the individual level, workers are embracing the freedom to indulge in «mindfulness» (including meditation, yoga, and even spiritual exercises at
work), spearheaded by leaders such as Arianna Huffington (who joined WorkHuman live via satellite link) or Aetna CEO Mark Bertolini, and inspired by books such as Pico Iyer's The Art of Stillness or David Gelles» Mindful W
work), spearheaded by leaders such
as Arianna Huffington (who joined WorkHuman live via satellite
link) or Aetna CEO Mark Bertolini, and inspired by books such
as Pico Iyer's The Art of Stillness or David Gelles» Mindful
WorkWork.
If you enjoy his
work and would like to express your thanks, you can save this
link as your Amazon bookmark.
Backlogs of
work also continued to rise in both sectors
as firms struggled to cope with the influx of new business, in some instances
linked to shortages of materials and suitable staff.
Backlinks
work as a seal of approval, so the more relevant and authoritative
links that you have directing to your blog, the higher your business will rank on a search engine.
No matter what they're doing, it's our jobs
as link builders to establish the conditions that constitute a
link profile that has been manipulatively obtained — that Google could therefore
work to deconstruct / penalize — and make every measure to make sure our websites — and our clients websites — don't fall under that umbrella of risk.
If you think about
link building
as drudge
work, and only search for low hanging fruit, you probably won't see advances in rankings or any other benefits.
But when you
work to make your site linkworthy, and view every contact
as a chance to make a friend then you will begin to see
link building in an entirely new way.
If you
work as a client side marketer on SEO, what other ways to leverage existing content publishing and promotions have you found to be useful for
link building?
There ARE still plug and chug opportunities out there that
work so long
as you know your
linking audience well.
Few SEOs would argue that techniques such
as buying
links can give you a big boost in traffic
as a result of higher rankings, the fact is that right now, a range of
link building techniques that are outside of Google guidelines can
work.
If you expect your AdWords AMP pages to appear in organic search results, I would ensure that all AMP functionality
works as expected when delivered from the Google AMP cache inside the Google Viewer: input your AMP article in the Structured Data Testing Tool and click Preview
link (trust me this is will save you time).
4) SEO Department +
Link Strategist
Link Strategists should NEVER forget their roots, or how
links work as value signals that enable search engines to better determine relevance and rank for web documents.
I've been helping site build awareness and earn
links since before Google existed, but thanks to Google's purchase of DejaNews, you can still see evidence of my
work in usenet newsgroups
as far back
as 1995.
3) Don't think of using it
as automatic
link building machine, it will not
work.
In this video I'm going to show you a great way to get better keywords out of the Google Adwords Keyword tool if you haven't seen the previous video you'll want to watch that video where I show you how to get better search volume numbers from both google adwords
as well
as some other sources to get better estimates for the amount of times that keyword is searched each month i'll put a
link in the video here so that you can click that video if you haven't seen that yet let's get started now if you want better results from the Google Adwords Keyword planner you have to
work a little differently than everyone else so most people come to the Google Adwords Keyword planner and they simply click on this search for new keywords using a phrase, website, or category and then they just paste a bunch of keywords into this text box so let's say
as an example that these were our starting keywords ok so let's say we have the keywords «fishing tips» «fishing tackle» «fishing for bass» «fishing rod» and «fishing reel» what most people do is that they would simply come here and they would copy this they would paste it into this field and they would hit Search and they would get back their results and that's fine but one little tip that will help you get much better results is only paste in one key word at a time so instead of pasting all these in just paste in the single keyword «fishing tips» and then proceed from there to pull that those results up and you'll get this back if you click right here you can download the ideas you'll notice they're 701 here listed so if we download these ideas will download them to a CSV file comma separated value file you can open that with notepad you can open it with excel open office when you're finished putting all your ideas and individually you will now have a bunch of different common separate value files containing the keywords and the search volume I've already gone ahead and done that just to save time on the video but i want to show you what happens when you use this method versus just pasting in the keywords like most people do so here you'll see this column here represents these two columns here represent if we had pasted in all of the keywords at once and click search at google adwords keyword tool is one that showed you and you'll see we have a total of 706 results we got back when we did that this column this column here represents what happens when we paste one key word at a time and then download the file paste the second keyword download the file and then we just simply grab those terms and copy them and you'll see now we have a total of 1,915 keywords now what I've done with the highlighting here is to show you anything that's not highlighted in this column is a keyword we would not have gotten back had we pasted in all the keywords at once you can see there's lots and lots of keywords here we would not have seen know your competitors and the company's you're competing against they're using probably the simple method just pasting a bunch of keywords sitting search and then looking through those terms to find their terms if you will take the extra few minutes it takes doesn't take long to simply go in and paste one key word at a time you will get back a ton of great keywords that others aren't seeing because they're using this other method and in actuality when I ran the numbers there's a total of 3.8 million searches represented by these keywords here that you would miss if you simply just copied and pasted those five terms and hit search the Google Adwords Keyword planner once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there are so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and Keyword Grouper Pro is completely free there's not even an opt in you just simply download the tool now at the top of this video there's a
link if you click that i'll show you exactly how to use keyword grouper pro doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns and know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
Let me show you a really simple technique that you can use with the previous technique i showed you about using individual keywords instead of pasting a bunch of keywords and its really a one - click technique to get even more great keywords from the Google Adwords Keyword tool so I've already gone ahead and done a search for «fishing tips» just a single keyword if you didn't see that previous video you want to watch that because that's a really good little tip there i'll put a
link in this video so you can click through and see that video number two in this series but once you've done your search will simply go down here to keyword options click this little pencil icon here and you'll see this option to only show ideas closely related to my search terms now everybody knows about this this year but a lot of people don't take the time to actually use it so if you simply just click the toggle their turn it on and then hit save what it's going to do is going to only bring back keyword terms that are closely related to «fishing tips» and here's one more hot tip for you it is specific to singular and plural so for instance if my original see keyword was «fishing tips» and I've selected to only show closely related ideas my results are going to have the word tips plural in them so if I will just take a second and remove that s after i've downloaded the file for «fishing tips» let's do that again «fishing tips» i've downloaded the file all my terms have the word tips in them now come right back up here i remove the s so singular and i search again now i'm going to get back results that have the word tip instead of tips and then because i have only show closely related ideas now just to show you a sample what will happen when you do that you remember this is the file i showed you in the previous video and you'll remember from that video that our competitors because they're just pasting in a bunch of keywords and hitting search they're getting back 706 results for this sample test here so they would get 706 keywords and that's what they would take off with them and start to decide which what pages they want to make for seo or how they want to set the pay - per - click campaign ok we're using these other methods taking a few extra seconds to really understand how the Google Adwords Keyword tool
works and with this new method of both using singular and plural but selecting only show closely related ideas we now have for the exact same keywords we have 2867 keywords we got back so we're walking away with 2867 keywords our competitor for the very saying input terms is only getting 706 we're getting four times
as many keywords for the Google Adwords Keyword Tool you can take this information and you can use it to really grow your business because there's some really excellent keywords that your competitors are overlooking simply because they don't understand how to use the Google Adwords Keyword tool so this has been helpful for you once you've used the google keyword planner to find lots of new keyword ideas what do you do with all those keywords the biggest problem is that you can there's so many keyword tools out there you can get hundreds of thousands of keywords by spending a day using the different keyword tools but what you do with all that information the answer is a cool tool called keyword grouper pro and keyword grouper pro is completely free there's not even an opt - in you simply download the tool now at the top of this video there's a
link if you click that i'll show you exactly how to use keyword grouper pro it doesn't matter where you got your keywords from i'm going to show you how to take those keywords group them into tight groups and then you can set up your campaigns know exactly which groups represent buyers and once you know where the buyers are at you can simply focus your marketing in that area to make more profit in your business
If you've seen the previous videos in the Google Adwords Keyword planner training series you know that we're now getting four times
as many keywords back using the very same input terms just by understanding exactly how the Google Adwords Keyword planner
works but once you click this download button here and you downloaded the csv files what do you do with all these files because they each contain about 700 keywords a piece there's some overlap between the different terms and so you got ta
work through that so what I've gone ahead and down this I've asked my developers here at MarketBold go ahead and create a tool that will merge and remove the duplicates from the csv files that google adwords gives you so if you head over to marketbold.com/GAKP/ i'll put the
link below in the description and you'll see a tool that looks just like this all you need to do is click on this browse button here and you'll need to navigate to the folder where these files are that you downloaded from the Google Adwords Keyword planner you can just simply click and select them all the same time and click open you'll see here now says 12 files selected because I tell me i selected and then I just simply click here to process and download
as soon
as I click that this tool is taking all those files taking all the keywords to search volume cost - per - click that all the information that you got back from the Google Adwords Keyword planner and it's actually removing all the duplicates and putting into one single file so you can actually
work with it and then you simply just need to save the file to your computer and once you do that we'll go ahead and do it here for a second and then once you save it you can open it up and you'll see here we now have a file here opened up in Excel and you'll see we have all these keywords that we got back there's a total in this list of 3,796 just because i only downloaded 12 files from Google Adwords Keyword planner you can download
as many
as you want to put it through this tool is just going to save you time and from there you might want to take it into a tool like keyword grouper pro and break it down into the individual groups i hope this has been helpful for you if you like this video and you appreciate the tool we've made for you go ahead and give us a thumbs up or subscribe to the channel for more videos just like this and if you haven't seen the other videos will walk you through all the steps on how to use the Google Adwords Keyword planner you want to check those out
as well so go ahead and use this tool to increase the profits of your business and help it grow.
I've spoken at 150 + industry conferences,
worked with over 1,000 web sites, and years ago I was speaking at a conference on a panel with Matt Cutts, when someone introduced me
as «
Link Building Moses ``.
Identifies some helpful plug - ins to make the nitty - gritty
work of
link collection easier
as well.
For example, smaller sites run by local stores or niche specialists might be highly relevant for a competitive user query thanks to good
work on traditional SEO (such
as link building and content), but due to small budgets, these sites are many times served by relatively slow shared hosting solutions.
While this strategy
works just fine for large publishers that already have established brands and get thousands of shares on any new article they publish (such
as Mashable or TechCrunch), a more pragmatic approach is needed for just about every other business.It's true that getting quality inbound
links starts with great content on your client's website, but the missing
link is getting journalists, contributors, authors, and editors at quality publications to become aware of that content so that they can
link to it when writing relevant stories / articles.
[the
link no longer appears to be
working]» Cain just goes into the fetal position
as the other candidates pummel him and then they move on.