In fact, it is best if you look at the print version of
your work as a loss leader.
Sometimes, authors choose the no - DRM option because an author might use this piece of
work as a loss leader, or to get the book into the public market no matter what.
Not exact matches
«You can also integrate the technology with a point of sale system to catch financial
losses at the register, such
as an employee making bad choices or a cashier
working in cahoots with another thief,» says Garth Gasse, director of assets protection for the Retail Industry
Leaders Association.
A week - long «Colloquy on the
Loss and Recovery of the Sacred,» it had been designed
as a small
working conference of church
leaders gathered from a broad spectrum of the various Christian traditions.
After the
loss, he stayed on with Nadler,
working as his district coordinator while also volunteering
as leader of the Mitchell - Lama Residents Coalition, which sought to preserve affordable housing right around the time Mitchell - Lama properties began aging out of the program.
If Stromberg says the model is
working — and companies like Oyster can treat their e-book inventory
as loss -
leaders — it may be because the models
work like gym memberships: everyone pays, but few actually use the facilities.
I have two titles for free at the moment, purely
as promotional
loss leaders, and ironically, neither in KDP — the philosophy behind my free titles being that if you try my
work, a substantial portion of you will not mind parting with the cost of a cup of coffee for more of it.
People who had successfully used the KDP program had noted that it was often helpful in the selling of other
works; you will see many authors sell a novel for.99
as a
loss leader, while their other
works are priced much higher.
As an author you just have to work with the market as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being availabl
As an author you just have to
work with the market
as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «loss leader «can go along way to building momentum and your readership in the first year or so of being availabl
as it stands, so the average first time fiction author, taking the business minded approach of making your first book a «
loss leader «can go along way to building momentum and your readership in the first year or so of being available.
The scheme of doing some on - scene journalism for a known title...
as a
loss -
leader, and then using that
work as the basis for a direct - published, long - form item, seems to be
working out [and] already, I feel like I've reached a community of readers that compares favorably to my more traditional
work — and the
work is able to pay for itself.
A Forrester Research study last year predicted that e-readers could eventually cost
as little
as $ 50, a
loss -
leader strategy that might
work if the industry adopts a subscription model similar to one used by wireless carriers and mobile phone manufacturers.
«Law Firm Price Wars Break Out
as Some Try «
Loss Leader» Bids for
Work» by Debra Cassens Weiss (ABA Journal) >> READ ARTICLE
As an industry
leader and one of the largest independently owned underwritten title companies in the United States, California Title Company
works to eliminate risk and prevent
loss caused by defects in the title before a sale closes.