All opinions are my own as I only
work with brands whose products I actually use and enjoy.
Sponsored posts let me do some of my best work on this blog, and I only ever
work with brands whose values and products mesh with the content I love to produce for you.
It's always a pleasure
working with a brand whose product I truly love and have been using for a long time, which in this case couldn't have been more authentic.
Not exact matches
«Kevin decided we could not raise our second round as a consumer play, so in just two weeks we shifted,» says Lalonde,
whose branding firm, Match Design, now
works with Serious Materials.
And I can tell you that
working with clients
whose brand and values align
with yours makes it much easier to convey that trust and integrity, to all your current and potential clients.»
That might
work for some companies — those that could benefit from even a small clickthrough rate to their site, or those
whose brand aligns
with reality TV stars — but it won't be for everyone.
Hoon chose to
work with NTY after meeting Ron Olson, NTY's cofounder, who'd started the franchisor now known as Winmark, a Plymouth - based company
whose franchise
brands include resale stores Once Upon a Child, Play It Again Sports and Music Go Round.
Marco De Vincenzo,
whose work after many years has been noticed by LVMH along
with Andrea Incontri and Andrea Pompilio, have been able to develop their own label while also
working as creative directors for major
brands.
In the meanwhile, I've been kicking around the idea of how to freelance
with a handful of authors in a partnership similar to this... I've
worked with several indie authors to create virtual marketing strategies and to teach them about
branding themselves and what I've discovered is that often authors
whose work I believe in the most generally don't have the time or aptitude for marketing themselves effectively.
One of the first is Salesforce.com,
whose Chatter product already provides much of the same functionality that Facebook at
Work is likely to offer; but even if it's better, they (along
with other likely suspects like LinkedIn, which can be quite expensive for their subscribers) lack overwhelming
brand recognition and curb appeal.
Good design (backed up
with cohesive
branding) is what will propel you from a run - of - the - mill self - published author, one of millions, into one of the few
whose work doesn't LOOK like that of a self - published author.
Under the new leadership of Rodman Primack, who made his mark in London as chairman of Phillips de Pury & Company, the tented design fair translated the
branding sponsorship of Perrier - Jouët, Audi, Fendi, Louis Vuitton and Swarovski into the dazzle of such over-the-top showpieces as a glittered sculpture of King Kong climbing Dubai's Burj Khalifa hotel, a monumental wood - hewn structure commissioned from Seattle architect Olson Kundig to house the cafeteria, furniture commissioned by Herman Miller from French modernist Pierre Paulin circa 1972, but realised only now, and a stream of technology - driven
works involving a table
whose motor sensors raised handcrafted metal flora at the viewer's approach, a clock spinning out countless time zones beforesettling on local time, and an installation by architect Jeanne Gang and photographer James Balog involving a resin iceberg, pierced
with brilliants and set against an Arctic panorama.
This was a measured affair, in contrast
with the almost concurrent survey of the
works of Yayoi Kusama,
whose loud colors and easy interactivity were more faithful to the GoMA
brand.
Those who do not affect their employers»
brand but
whose behavior out of
work is shameful can be disciplined or terminated
with cause and is usually upheld in Court.
I am also an unashamed Apple fan who nevertheless appreciates all the
work others do to keep Apple as competitive as possible, and who want to win over customers to their
brands, products and operating systems - and
whose job it is to investigate, play
with, use and report on all technologies - not just Apple's.