Sentences with phrase «working on a buyer persona»
Basing your work on buyer personas prevents you from sitting on your butt in your comfortable office just making stuff up, which is the cause of most ineffective marketing.
https://www.entrepreneur.com/
Was working on a buyer persona — but was using a «profile» frame.
Not exact matches
Jenn Lisak, Director of Content Strategies at DK New Media, says «Content marketing strategy is as much an art form as it is a process; when working with a client on an infographic or a whitepaper, I have to pay attention to target audience, aligning the messaging with the brand, appealing to different types of learners and personality types, and whether the curated content is going to resonate with our desired buyer persona.»
My work in originating buyer persona development led me to collaborate with three Fortune 100 companies on developing a Buyer Persona Ecosystem ™ view of bubuyer persona development led me to collaborate with three Fortune 100 companies on developing a Buyer Persona Ecosystem ™ view of persona development led me to collaborate with three Fortune 100 companies on developing a Buyer Persona Ecosystem ™ view of buBuyer Persona Ecosystem ™ view of Persona Ecosystem ™ view of buyers.
Tony and his partner, Angela Quail, originated the development of buyer personas in 2002 based on their work with Alan Cooper, who is largely credited with the origins of user personas for the design of digital products.
The reason I like buyer personas is because they can work directly with many editorial calendars, so you know exactly which content you should show which people and / or make sure you have a good mix of content that's really targeted (more on this later).
You'll still work on content audits, buyer personas, channel optimization, website analytics, social listening, competitive insights, but with a lot less time and effort.