Aside from being the Chief Operations Officer, her other skill (or quirk) is
writing Back Cover Copy for clients.
The Back Cover Copy («BCC») service consists of
writing back cover copy and sales handle (a one - sentence «buy me» summary designed to entice readers) for each assigned manuscript.
I don't mind
writing back cover copy, or chasing data about bookstores and consumers to send mailings to, or sending the mailings, or writing and sending press releases, or updating my website for new books, or most of the other marketing I do.
The stakes are higher than before, which means you need to get really good at
writing back cover copy.
-LSB-...] Tips for
Writing Back Cover Copy a guest post by Roz Morris on Jamie Gold's blog — Having trouble condensing your entire book into a couple of paragraphs?
I write the back cover copy for the book I'm outlining.
That is to never let your editor
write you back cover copy.
As someone who
writes back cover copy for a living, I feel your pain.
I usually keep a three paragraph rule when
I write back cover copy.
After graduating summa cum laude from Carleton College with a B.A. in English (which included a life - changing year abroad at Durham University in the U.K.), she began her career as a copywriter and marketing assistant at Scott, Foresman and Company, where
she wrote back cover copy and press releases for over 100 professional and trade books.
I would
write the back cover copy first, so I had a general idea of what the story was I was going to write.
Many people
write the back cover copy before they write the rest of the book because on the back cover you describe whom the book is for, and why this book will solve their problems.
Carnia Press editor, Jeff Seymour (a personal hero since he saved my workshop by loaning me his laptop) taught a riveting class on how to
write back cover copy for indie publishing.
Not exact matches
I was lucky enough to spend some time with a preview
copy of it, and even
wrote a blurb for the
back cover.
It will make them wonder what you book is about and move from the
cover to your blurb or
back cover copy, where your
writing will pull them in.
While I can see why this might concern some agents, most authors also don't end up
writing their own
back cover copy either.
Redesign your
covers, obtain new praise blurbs or
write new book jacket
copy, get new reviews, and spend marketing dollars toward generating new interest in your tried - and - true
back list.
Upside # 3: If you are good at blurbs and
back cover copy, the editor will see it on your book and be able to use what you have
written, which will save them time in
writing them (Yes, editors
write blurbs and
back cover copy).
Mill City Press knows how difficult it can be to
write effective
back cover copy — and how important it can be to your book's success.
And if they go indie with a story, they are learning how to
write blurbs and
back cover copy that will sell the books both electronically and in paper.
So the editors
write the blurbs and
back cover copy, usually at the last minute, often from memory of a book read long before.
But only the editor has read the book, so it's the editor's job to
write the sales blurb and
back cover copy and some of the catalog
copy.
QUESTION: Do you have any tips to offer self - published authors trying to
write the
back cover or jacket
copy for their book?
Casey Demchak's (@caseydemchak) guest post on The Book Designer, 7 Secrets to
Writing Persuasive
Back Cover Sales Copy, might seem to apply only to print authors — ebooks don't have back covers, after all — but it does
Back Cover Sales
Copy, might seem to apply only to print authors — ebooks don't have
back covers, after all — but it does
back covers, after all — but it doesn't.
I can also assist you in
writing back -
cover copy and proofreading the final manuscript prior to publication.
We know how difficult it can be to
write effective
back cover copy — and how important it is to your book's success.
Sample topics:
writing pitches and
back cover copy, book
covers,
writing a successful synopsis, creating reader expectations, book tours, etc..
A 4 - Part Checklist for
Writing Strong
Back Cover Copy (Chad Cannon): «That back cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purch
Back Cover Copy (Chad Cannon): «That back cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purc
Cover Copy (Chad Cannon): «That back cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purch
Copy (Chad Cannon): «That
back cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purch
back cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purc
cover copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purch
copy (BCC, as we say) is often the make - it or break - it factor on the consumer's journey toward purchase.
Yes, I think more and more publishers are having authors
write their own
back cover copy.
I'm not an author, but part of my job at Harlequin does involve
writing copy —
back cover copy, that is!
Book
Cover Success and Failure Explained 5 Keys to Book
Cover Success Book
Cover Design Behind The Scenes 7 Secrets to
Writing Persuasive
Back -
Cover Sales
Copy Book
Cover Design and the Problem of Symbolism 5 Great Fonts for Book
Covers Self - Publishing Basics: Why You Need A Category on the
Back Cover of Your Book
Master the art of
writing compelling sale
copy for the
back cover of your book and your listings on Amazon.com and other book websites.
Learn how to
write compelling
back cover copy to catch and hook the attention of potential readers with clear information on what they get when they read your book.
Let's run through some considerations that should be made when
writing a blurb that's effective, for your
back cover copy and online store description.
I just sent out (another) email with the wrong link — you might be looking for this: How to
write a blurb,
back cover copy or sales description for your book that converts If not, keep reading... Update — I'm
back in!
New and experienced authors can learn how to
write market their books more effectively by
writing better query letters, book proposals, front and
back book
cover copy, and web marketing materials.
A few months
back, we
wrote a how - to on BCC, or
back cover copy.
To learn about
writing a great book description (up to four thousand characters), see the section Crafting Your
Back Cover Copy or Book Description, since the description should be based on your back cover c
Back Cover Copy or Book Description, since the description should be based on your back cover
Cover Copy or Book Description, since the description should be based on your back cover c
Copy or Book Description, since the description should be based on your
back cover c
back cover cover copycopy.
The best marketing strategy by far is to
write a good book, get it professionally edited and proofed, make sure the
cover is professional and engaging and that the
back cover copy is enticing.
Self - Publishing Relief answers your questions and offers effective tips for
writing a professional author bio for your
back cover copy.
Write a draft of your
back cover copy and get feedback so you can assess the impact of your words.
i.e. taglines or
back cover copy written from within the point of view of one or more characters?
Author James Scott Bell
writes a lot of useful how - to books for writers, and he's got a simple formula for the
back -
cover copy.
Filed Under: Marketing tips, Phyllis Wheeler, Query letters Tagged With: advice,
back cover copy, craft, James Scott Bell, method, query, three paragraphs, writers,
writing tool
During this call, I'm going to discuss the benefits of
write your book's
back cover copy as soon as possible, share share tips for working as efficiently as possible.
Discover the many benefits of starting to
write your book by preparing the
back cover copy, and learn how to work as efficiently as possible by attending this free teleseminar.
Attend a free Published & Profitable teleseminar on Wednesday, July 15, at 2:00 PM EST and find out how you can
write your book faster, and get a head start on your book marketing, by starting to work on your book by
writing the promotional
copy for the
back cover.
For CreateSpace, designing a
back cover and spine according to their rigorous requirements and
writing new
back - blurb
copy meant I had to wait for days after ordering a proof to scrutinize for errors.
For my most recent book, I did research, announce it and had a
cover designed before I began to
write it, however, I didn't
write the
back copy before I
wrote the book.