Sentences with phrase «year on an ad»

P&G is already the nation's largest television advertiser, while Gillette spends almost $ 1 billion a year on ads, primarily targeting men rather than P&G's traditional female customer.
The American Coalition for Clean Coal Electricity (ACCCE), a coal front group, has spent $ 12 million dollars so far this year on ads that, except for being in color and on youtube, could have been straight from 1970.
She has helped me over the course of a year on an ad hoc basis on a matter relating to a build contract.

Not exact matches

For years, Facebook users have publicly speculated the the app might be spying on them through their smartphone's microphone, using their conversations to target unbelievably specific ads.
As a result, the company plans to try a number of different strategies to convince readers to turn off their ad blockers in the new year, including a message that tells them the publisher relies on ad revenue for its survival.
The former secretary of state wrote that in Pennsylvania, her team had 120 more staffers on the ground than President Barack Obama did four years earlier and spent 211 % more on TV ads.
Though it signaled last year that Kraft Mac & Cheese's formula would change, it didn't unveil the ad campaign or new labeling on boxes until after the change occurred.
Two years ago, Star Toilet Paper rolled out a unique business model when it began putting ads on toilet paper that businesses can get for free for their bathroom stalls.
When I was 5 years old, I remember waiting five weeks to get a copy of 40 Funky Hits on cassette after ordering it from a television ad.
Bakish is focused on turning around the business after years of falling domestic ad revenues and poor ratings as younger viewers increasingly watch content online, while Paramount has suffered from a lack of box - office hits.
Advertisers will spend US$ 7.8 billion on digital video ads this year, according to eMarketer — up 34 % over last year.
Ad - blocking in general, on both the desktop and mobile web, has been growing rapidly over the past couple of years, according to industry surveys.
Between 2008 and 2012, the federal government implemented a handful of ad - hoc policies meant to deter poorer households from taking on excessive debt, including the reduction of the maximum amortization period for government - backed home loans to 25 years from 40 years.
Just a few months ago, this column's critique of one company's marketing professionalism was met with a vigorous defence on Twitter, even as the company was posting a recruitment ad for a marketing manager requiring just two to five years» experience (which didn't even have to be in marketing).
Nadal could be seen this fall on CNBC, BNN and Business Insider, offering confident reassurances on the state of the ad business and boasting that while the Big Four chose to batten down the economic hatches over the past couple of years, MDC saw it as a key time for bold investment.
The API has spent more than $ 7.7 million on lobbying the federal government so far this year and is also spending $ 300,000 buying ads to urge Democratic Senator Mark Udall to approve the Keystone pipeline.
Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.
In the first year of the campaign, U.S. sales of Dove products increased by 6 % while the ads also earned Dove coverage on everything from CNN to The Oprah Winfrey Show.
Other political money flows through trade associations in the U.S. such as the American Chamber of Commerce, which has already spent more than $ 21 million in campaign advertising this year, including $ 1.5 million on ads accusing Democratic Senator Mark Udall of driving up energy costs, largely in response to his refusal to support Republican demands for immediate approval of the Keystone pipeline.
And in early February, the SodaStream Super Bowl ad featuring actress Scarlett Johansson sipping sultrily on a straw and sniping at beverage makers Coca - Cola and Pepsi only served to light a fire under the tinderbox steadily building beneath the company for years.
Thick as a tombstone and serving the same essential purpose, it's already the book of the year, excerpted and reported on and tweeted about ad nauseam.
The card, which has a $ 95 annual fee, earns 3x points per dollar on the first $ 150,000 you spend each cardmember year in a few categories, including travel, shipping, internet / cable / phone, and advertising on social media sites or with search engines, such as Google Ads.
The number of daily video views on Twitter has almost doubled in the past year, and the format has contributed more than half of ad revenue for two quarters running.
In this in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spend.
Analysts say some of the rebound is a result of what happened last year, when large numbers of advertisers put less into the upfront market and kept more of their spending for what is called the short - term «scatter» market, where ads are bought on an as - needed basis.
Last year, after hearing an ad on the radio, Tyrrell signed up for a 12 - month Cambridge Life Solutions plan.
Twenty years ago today, on October 27, 1994, the first - ever banner ad was served on HotWired.com.
Rolfe Winkler at the Wall Street Journal had a front - page eye - opener yesterday on Outcome Health, a 10 - year - old Chicago firm, helmed by Rishi Shah, that puts ads on screens in medical offices.
The network will spend the first half of the year engaging in paid media ads — «before anyone else is on air,» said Seidel — and will begin deploying a grassroots effort in the late summer and early fall.
Shim predicts that in the next two years, «measuring omnichannel ads to store visits will be as common as thirrd party ad serving on digital advertisements.»
According to a recent survey by Standard Media Index, which tracks national ad spending on broadcast and cable, TV upfront sales rose by an average of 5 % in May compared with last year — and cable on average saw a 10 % rise in upfront revenues.
The latest figures from the Interactive Advertising Bureau show that the third quarter last year was the biggest ever, with a total of $ 17.6 billion spent on digital ads.
Snapchat is reportedly on track to make around $ 100 million in ad revenue this year, while Twitter generated $ 569 million in revenue in the most recent quarter alone.
According to estimates from eMarketer, spending on digital ads in the U.S. will likely grow this year to the point where it is larger than the amount spent on television, the former Goliath of the industry.
Despite a focus on mobile, social and video under CEO Marissa Mayer, Yahoo struggled to keep pace with the rise of digital ads on Google and Facebook, seeing its market share slip to 1.5 percent of the worldwide digital ad market this year, eMarketer estimated.
In the past few years, Durex has released some creative ad campaigns that focus on real couples and the link between lowered technology use and more intimacy.
If there are two things marketers and advertising people have heard and talked about ad nauseam over the last few years, it's the importance of social media engagement and the increasing value of live sports on TV.
Perkins said last year, many on the AB InBev «craft» team didn't know about the ad until they saw it run during the game.
It's worth noting that French broadband provider Free tried turning on network - level ad - blocking a few years back, in a bid to get money out of Google, but the government told it to stop.
Nike earlier this year showcased its new gear on top supermodels like Karlie Kloss, while Gisele Bundchen has appeared in Under Armour ads.
Analyzing more than 36,000 job ads from the last five years, Human Rights Watch released a new report on Monday detailing the extent of discriminatory job ads in China.
In its 2011 filing, which covers the last seven months of the year, Crossroads GPS reported spending almost $ 22.4 million, including $ 1.7 million on political ads, including this anti-Obama ad.
Until a few years ago, advertising meant spending a small fortune on print ads, plastering your message on billboards or pushing your burn rate through the roof with a radio or TV campaign.
Zuckerberg initially rejected the idea that misinformation on Facebook had contributed to the 2016 presidential election outcome, but he later admitted that fake news is a problem on the social network and that ads linked to Russia's attempts at disrupting U.S. politics, including the 2016 election, reached roughly 126 million U.S. Facebook users over the past few years.
In this all - new in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spend.
One study found that 18 - to 34 - year - olds are likely to ignore online banner and digital ads more than those on TV and radio or in newspapers.
The company took in roughly $ 300 million in revenue last year, nearly triple 2015's total, mainly through ads that run on its site and mobile app.
Despite the previously overstated metrics and 4 % decline in ad revenue from this time last year, Twitter's growth results and signs of approaching profitability sent shares soaring 12 % in premarket trading on Thursday.
Here are some of my biggest takeaways from spending big on Facebook ads over the last year.
Among the many offers of assistance Cheryl Kellond and Sylvia Marino received a few years back when they gathered funds to make Bia, a women's GPS watch, was one from a truck driver who proposed placing an ad for Bia on the side of his semitrailer, which he drives to Mexico.
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