Sentences with phrase «years as a marketer»

Repurposing is hardly a new topic, but it's fast gaining popularity this year as marketers realize that repurposing content is a no - brainer.

Before launching her freelance digital services career, Kris - Ann spent 15 + years as a marketer and communicator for a Boston area child care company.

I know, as I've experienced each of them several times in my 30 years as a marketer.

Jennifer Leggio has been in the security industry for 17 years as a marketer, advisor, and writer.

Not exact matches

There was a lot of buzz last year about account - based marketing (ABM), and as an industry, B2B marketers have MarTech to thank for that.

This malicious activity could cost marketers as much as $ 7.2 billion this year alone.

45 % of digital marketers plan to hire more social media personnel this year, which may prove difficult, as 80 % say it is difficult to find qualified social marketing candidates.

So, though his prices to retailers are lower than what he'd get as a brand marketer, his gross margins are up, to 45 % from 31 % two years ago.

2017 will be the most challenging year yet for online marketers, as technology continues to advance at a breakneck pace.

According to ZenithOptimedia, 2013 will mark the first year Canadian marketers will spend as much on online advertising as on TV advertising, at $ 3.6 billion apiece.

A pioneer in mobile marketing for more than 15 years, Alex Campbell is highly regarded in the industry as a champion for the value of mobile as a viable discipline for marketers.

At Digital Marketer, since their now VP or Marketing and Digital Marketer Molly Pittman was brought on board as an intern, she has helped grow their female digital marketing audience by 60 percent in 3 years.

That is because Facebook has cemented its position as an effective marketing vehicle for advertisers over the years, with its unparalleled audience size, scale and reach being huge draws for marketers of all sizes.

Yet their work every four years generates millions of dollars for marketers and TV networks across the globe, bringing them fleeting fame, but rarely fortune, as they honor their native land and achieve athletic excellence.

It was just over a year ago that Mayer pilfered de Castro from Google - her old stomping grounds - to serve as the company's «top ad executive and liaison to marketers on Madison Avenue,» reports The Wall Street Journal.

After working 5 years as a content marketer I have learnt that copywriting is a constantly changing process.

As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78 % of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprisAs it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78 % of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprisas somewhat of a surprise.

B2C marketers are increasing their use of social media platforms, but, as we see every year, not all users consider the platforms to be effective.

«As a marketer for the past 20 years I've always kept an eye on the Pizza Hut brand.

On the other hand, technology marketers rated nearly all of the tactics and paid methods they use as more effective this year.

However, they cautioned that Niccol - the man behind «Doritos Locos Tacos» and a savvy marketer who could transform Chipotle's menu - would need at least a year to make an impact as chief executive.

According to our latest research, as reported in Technology Content Marketing 2017: Benchmarks, Budgets, and Trends — North America, sponsored by IDG and IDG Enterprise, 64 % of technology marketers say their organization's overall content marketing approach is much more or somewhat more successful compared with one year ago; 92 % of those marketers attribute that success primarily to doing a better job with content creation.

For example, if your business's goal is to increase online revenue by 20 %, your goal as a marketer might be to generate 50 % more leads via the website than you did last year to contribute towards that success.

As a marketer — and a mom of three teenagers — Angie is committed to helping brands appeal to and authentically engage with Gen Z, who by the year 2020 will represent 40 percent of American consumers.

And, not that you've noticed, but print magazines as a tactic for content marketers have been steady for the past couple of years (according to our research).

After nearly 20 years in the corporate and ad agency worlds as a copywriter and brand strategist, veteran marketer Rachel Parker set out in 2010 to help businesses succeed by growing their relationships online.

While investments in BIG data surged in the past two years, investing in BIG insights will gain more attention as B2B Marketers continue to struggle making sense out of data and analytics.

45 % Of Marketers Cite Content & Experience Management As Top Priority In 2018 Econsultancy's Digital Trends 2018 report found that 45 % of professionals surveyed cite content and experience management as their top priorities for this year, followed by the 32 % that cited analyticAs Top Priority In 2018 Econsultancy's Digital Trends 2018 report found that 45 % of professionals surveyed cite content and experience management as their top priorities for this year, followed by the 32 % that cited analyticas their top priorities for this year, followed by the 32 % that cited analytics.

From what will make the biggest difference for your traffic campaigns to how to shave off two years of the digital marketing learning curve, the answers to these questions will give you the insight to grow as a digital marketer and tactics you can apply immediately to scale your...

As marketers, the pressure in recent years has centered on shifting to an all - digital approach and delivering a compelling customer experience across the vast number of digital touchpoints.

when Facebook market research in Australia engaged in sentiment analysis of more than 6.4 million Australian youth, including 1.9 million high schoolers as young as 14 years old, to estimate when those children were at their most vulnerable, experiencing feelings of being «worthless» or a «failure» as part of research conducted for marketers.

Join Senior Content Writer Jeff Slutz as he breaks down our favorite email campaigns of the year and make predictions on the strategies successful marketers will be using in 2018 and beyond.

Shel Horowitz has been both an environmental activist / organizer and a marketer since 1972 (as a 15 - year - old high school student).

But in the past couple of years, the rise of real - time media has validated its relevancy as an essential technique for marketers.

There have been lapses in this program, most notably last year when Facebook market research in Australia engaged in sentiment analysis of more than 6.4 million Australian youth, including 1.9 million high schoolers as young as 14 years old, to estimate when those children were at their most vulnerable, experiencing feelings of being «worthless» or a «failure» as part of research conducted for marketers.

Over the past 8 + years as a digital marketer, his need for a reliable platform that understands digital marketers, lead him to build his own platform just 4 years ago. . .

«Marketers and search engine optimization professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

Description: Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more.

According to this year's data, 32 % of marketers rank outbound marketing practices such as paid advertising as the top waste of time and resources.

After several years in the trenches covering local news for community newspapers in Florida, Jason was offered a position as a writer and editor with Early to Rise, an Agora - affiliated company offering educational resources for entrepreneurs and online marketers.

While marketers are always trying to massage the message to make products and brands more appealing, the latest push has Gen Y clearly in mind, not just because the 18 - to 35 - year - old demographic is so huge, but also because millennials themselves have been branded in a way for years — as conspicuous consumers.

She has spent over 30 years working with a range of technology companies as a marketer, board advisor, mentor, and investor.

As a community, content marketers have experienced some significant ups and downs over the years.

Perhaps not as drastic as the Dow falling by 8 %, but to see the percentage of marketers who believe their content marketing was effective drop to 30 % from 38 % in one year is a revelation.

Marketing is at the forefront of digital transformation, as marketing technology leveraging digital channels has been in place for 20 years now, so marketers have a clear leadership role to play.

As I mentioned above, website owners and marketers have been dealing with a partial «not provided» situation for the past 2 years where secure search was initiated for any user of a Google service, whether logged into Gmail, Google Analytics, YouTube, Google Adwords or other Google service.

«I shy away from the notion we're a startup,» says Mark Daprato, a 44 - year - old marketer who led accounts for Clearnet and Swiss Chalet before joining Shop.ca as chief marketing officer in February.

For the second year, B2C marketers have rated in - person events as the most effective tactic, with confidence in effectiveness increasing substantially (from 62 percent last year to 74 percent this year).

While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86 % in 2014 to 91 % this year.

Of all the segments of content marketers we've studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing.