Rather than go stale, A&W has in recent
years targeted millennial consumers instead of its traditional Baby Boomer crowd, undertaken an ambitious urban expansion and noisily advertised its efforts to improve food quality.
Not exact matches
In a world that's dramatically shifted in recent
years, marketers
targeting millennials are exploring Twitch, which attracts 100 million visitors monthly, more than traditional outlets like broadcast television or Web sites.
A
year ago, The Foundling began offering New York City's first digital divide programming
targeted at the foster youth population, with an aim towards launching a new group of talented and diverse
millennials into the workforce.
The app is also specifically
targeted at
Millennials — roughly 80 percent of the Robinhood app's beta testers were under 30
years old, with an average age of 26.
They initially
targeted urban
millennial women, but the audience has grown to include a broader demographic (20 percent of Skimm readers are male), no doubt a reason why, when they closed their Series A funding at the end of last
year, they raised more than $ 6.25 million from investors like RRE, Greycroft Partners, and Homebrew, as well as big names like Irving Azoff, the former chief executive of Ticketmaster, and even Chelsea Handler.
While this generation of digital natives is already a primary marketing
target today, in the upcoming
years millennials will make up a hefty 30 % of all retail spending in the country.
The «summer beach» can design is being
targeted at
Millennials, with the brand claiming that it is America's number one import for the last 20
years.
«This
year's winners included solutions for novel food storage, fermenting food products, premium beauty products, new packaging materials to
target millennials and more.
TWE's Managing Director for Australia & New Zealand, Angus McPherson, said the Company is continually focused on finding opportunities to bring new consumers into the category: «When we launched Gentleman's Collection a few
years ago, this was the first range of wines we specifically
targeted to
millennials, a group that under - indexed in wine at the time.
Several major hotel companies have come out with new brands in recent
years that
target the growing market of
millennials and their high - tech, social media lifestyles, like Starwood's Aloft, Marriott's AC Hotels, InterContinental Hotels Group's EVEN Hotels and Best Western's Vib.
As a relocating
millennial myself, I
targeted the East Downtown Raleigh area for my first home purchase, and my property has doubled in value in two
years.»
Pike primarily
targets millennials (people under 36 -
years - old)-- the largest group of home buyers, according to a trends report by the U.S. - based National Association of Realtors.