Looking cheap compared to some of his contemporaries like Christopher Wool (b. 1955), a small
yellow joke painting by Richard Prince (b. 1949) fetched the princely sum of # 242,500 ($ 405,000) at Sotheby's against a high estimate of # 120,000 ($ 201,000).
His breakthrough
painting, Look Mickey, 1961, is as light as it gets and its themes run through the painter's career: it conflates high and low culture, it contains text, it's a
joke about seeing and not - seeing and it is, of course,
painted entirely in red,
yellow and blue.