Canada doesn't have
a young baby boomer population, or a war on drugs.
Not exact matches
The Catera is designed to appeal to new customers for GM's luxury division: affluent
baby boomers who now drive German and Japanese luxury or performance cars.Cadillac promises an innovative marketing campaign to reach out to a
younger and more culturally diverse
population.
While Buick might not be the
young family's choice, the
Baby Boomer generation and even older Gen Xers make up a huge portion of the
population.
For example it is predicted that Canada's
baby boomer population will stay longer in homes while their
younger counterparts are set to fuel the market.
When it comes to recruiting, onboarding, and training new talent, brands need to keep in mind that
younger employees — namely millennials, who are expected to overtake
baby boomers in the
population by 2019 — expect more from the companies that hire them.
They have outpaced the
Baby Boomers in
population, and as their buying power continues to grow, they will increasingly become the driving force behind technology and marketing... If you are a
Baby Boomer, you need to understand what is going on with these
young people.